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How does YouTube's search algorithm work?
A short video about how Google Search works, including how Google’s software indexes the web, ranks sites, flags spam, and serves up results. There’s also a ...
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YouTube's Official Channel helps you discover what's new & trending globally. Watch must-see videos, from music to culture to Internet phenomena
- Relevance
- Engagement
- Quality
- Other Factor: Personalization
- Raising Authoritative Sources
YouTube’s ranking algorithm looks at many factors when determining relevance. Without getting too specific, YouTube points out factors such as the title, tags, description, and video content itself.
YouTube’s search algorithm incorporates aggregate engagement signals from users, such as the watch time of a particular video for a particular query. The company notes that engagement signals are a valuable way to determine relevance as well.
To determine quality, YouTube uses signals that should be very familiar to search marketers. Expertise, authoritativeness, and trustworthiness is also known amongst search marketers as EAT. It should be familiar because Google emphasizes the importance of these signals for its search results as well. See: Surprising Facts About E-A-T
In addition to the above three main factors, YouTube also tries to determine relevancy for each user by taking into account a user’s search and watch history. It’s not uncommon for search results to differ from one user to another for the same query. YouTube search and watch history can be cleared at any time, in which case YouTube’s search results...
YouTube makes a point of mentioning that it prioritizes content from authoritative sources when it’s appropriate to do so. This can include categories of content such as news, politics, and medical or scientific information. In those areas, credibility is key. In other areas, such as music or entertainment, YouTube is more likely to look at signals...
- Senior News Writer
- Search Engine Journal
May 8, 2020 · Here's how to use YouTube's advanced search operators, including filters, for better YouTube search results. Most of the time, searching YouTube is easy: you simply type in a term and relevant videos appear.
