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Nov 29, 2023 · Guerrilla marketing is an advertising approach that uses “guerrilla” warfare tactics, or the element of surprise, to attract target audiences. This form of marketing is especially effective for driving publicity, in which an unconventional and inventive display elicits wonder or shock.
Dec 16, 2021 · Guerilla marketing is the art of applying unconventional methods to generate more attention around a marketing campaign. Written by Matthew Urwin. Published on Dec. 16, 2021. Image: Shutterstock / Built In. REVIEWED BY. Brennan Halliday | Aug 11, 2022.
Oct 6, 2023 · At its core, guerrilla marketing is a concept born out of the need for low-cost, creative marketing ideas and strategies that yield maximum results. The term was coined in the 1980s by Jay Conrad Levinson, who likened these unconventional, surprise marketing tactics to guerrilla warfare.
