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  1. A quick walk through the Sign’s amazing journey, from its debut as a real estate billboard to its current role as an iconic global landmark. Learn More. The Saga of The Sign. Want to take a deeper dive into the Sign’s history? Use this resource to learn about the people and events behind its rise, fall, and resurrection.

  2. Branches. Hollywood Sportsbook is a licensed betting operator. Hollywoodbets supports responsible gambling. No persons under the age of 18 years are permitted to gamble. Winners know when to stop. National gambling toll-free counselling line 0800 006 008.

  3. Jul 13, 2015 · Amid laser beams and searchlights, the new "Hollywood" sign near the top of Mt. Lee in Los Angeles, is unveiled after its dedication, Nov. 11, 1978. The old landmark sign it replaces was built in ...

  4. Mt. Lee and the Birth of Television. Mount Lee, the home of the Hollywood Sign, is named for an entrepreneur who transformed a ridge in Griffith Park into one of the most important sites in television history. Don Lee was a businessman who launched L.A.’s W6XAO in 1931. In 1938, the Don Lee Network purchased a 20-acre site behind the ...

  5. Jul 15, 2013 · 2. The sign was created as a real-estate advertisement. By 1923 Los Angeles Times publisher Harry Chandler had decided to invest in an upscale real-estate development called Hollywoodland, which ...

  6. Mar 5, 2023 · The Hollywood sign, originally constructed as an advertisement for a local real estate development, turns 100 this year, and like any star, it’s been primping and preening in advance of its big day.

  7. Few know that a giant white dot (35 feet in diameter, with 20-watt lights on the perimeter) was constructed below the Sign to catch the eye. The Sign itself featured 4,000 20-watt bulbs, spaced 8 inches apart. At night the Sign blinked into the Hollywood night: first “Holly” then “wood” and finally “land,” punctuated by a giant period.

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