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  1. The Hollywood Sign is an American landmark and cultural icon overlooking Hollywood, Los Angeles, California. Originally the Hollywoodland Sign , it is situated on Mount Lee , in the Beachwood Canyon area of the Santa Monica Mountains .

    • 45 ft (13.7 m) tall, 450 ft (137.2 m) long
    • The Hollywood Sign is almost 90 years old. The original Hollywood sign was constructed in 1923, the same year that Rin Tin Tin gained fame as a canine film star.
    • The Hollywood sign wasn’t created with the movies in mind. The sign wasn’t created to advertise movies and starlets; it was created to advertise real estate.
    • The first sign didn’t say “Hollywood.” To advertise the Hollywoodland development, the sign was composed of 13 letters that spelled out the development’s name: “HOLLYWOODLAND.”
    • The original Hollywood Sign was bigger than the current sign. The original letters were constructed of large sections of sheet metal and stood as high as 50 feet tall.
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    • Jesse Greenspan
    • The Hollywood sign is only slightly younger than the district itself. Harvey and Daeida Wilcox founded Hollywood in 1887 as a community for likeminded followers of the temperance movement.
    • The sign was created as a real-estate advertisement. By 1923 Los Angeles Times publisher Harry Chandler had decided to invest in an upscale real-estate development called Hollywoodland, which capitalized on the growing recognition of Hollywood as a movie-industry mecca.
    • A struggling actress took her life there. Although the Hollywood sign symbolizes glamour and stardom, it can also represent broken dreams. In spring 1932 stage actress Peg Entwistle moved from New York City to Los Angeles to try her luck with movies.
    • Four letters on the sign were eventually removed. Regular maintenance on the sign stopped when the Hollywoodland real-estate development went under due to the Great Depression.
  3. Jul 13, 2023 · Learn how the iconic billboard started as an advertisement for an upscale housing development, became a symbol of the Hollywood of the imagination, and faced a series of tragedies and challenges over the years. Discover the stories behind the sign's origin, evolution, and meaning, from its construction in 1923 to its refurbishment in 2023.

  4. A quick walk through the Sign’s amazing journey, from its debut as a real estate billboard to its current role as an iconic global landmark. Learn More. The Saga of The Sign. Want to take a deeper dive into the Sign’s history? Use this resource to learn about the people and events behind its rise, fall, and resurrection.

  5. Jul 25, 2023 · The Hollywood sign has never stopped making headlines. In 1932, Peg Entwistle, an actress who was struggling to find work in Depression-era Hollywood, climbed up the “H” and plunged to her death.

  6. Mar 5, 2023 · 1923: Just a $21,000 billboard. The Hollywood sign begins life as a temporary advertisement for a new housing development in the Hollywood Hills. Its precise date of construction is unknown: by ...

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