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- Strategy
- Text-Only Posts Are The Sleeper Hit of The Year
- Social Platforms Will Become The Hottest New Search Engines
- Longer Videos Will Make A Big Comeback
- Engagement Will Move from Feeds to DMS
- Shares Will Matter More Than Likes, Comments, Or Followers
- Telegram Might Become The Next Super App
- The Fediverse Is The Future of Social Media
- Every Grid Post Will Be A Photo Dump
- LinkedIn Will Deprioritize Personal Content
- Tiktok Shop Will Spark A Re-Emphasis on Authenticity
While the shakeup at X seems to have stabilized in recent months, the uncertainty at the platform did give plenty of other text-based apps an opportunity to eat up some market share in 2023. Mastodon, for example, has 1.7 million monthly active users. The Jack Dorsey-funded Bluesky Socialis invite-only (exclusive!) but boasts over 1 million active ...
If you want real insights from real people, Google search results don’t always do the trick. But you know where you can reliably find a wealth of advice from actual humans? That’s right: social media. In 2024 and beyond, social media channels represent the biggest threat to traditional search engines. TikTok is now integrating Google search results...
Since we’re still recovering from the whiplash of the short-form video takeover, it feels crazy to say this, but here goes: longer videos are about to be hot again. When we say longer videos, we don’t mean longvideos. Unless you’re in a long-form niche (YouTube video essays, for example), we’re talking a length of two to five minutes per video inst...
These days, social media feeds are busy with news, memes, creator content, ads, organic marketing from brands — and arguments about whether the dress is black and blue or white and gold (Just kidding! 2015 called and asked if you were paying attention!). The one thing you don’tsee much of on social feeds anymore is organic, uncurated posts from fri...
Every social marketer wants to expand their reach, but if you’ve ever tried to buy followers or likes, you know the results can be… disappointing. Especially when your boss asks you to prove how those investments have paid off. Comments, likes, and followers can all be faked. Views and impressions are easily inflated. But there’s one engagement sig...
You already know the group chat is the new Facebook status (see trend #4), which is why messaging apps like Telegram are in such a sweet position to skyrocket this year. The privacy-focused chat platform has over 800 million monthly active usersand gets around 2.5 million new sign-ups per day. (Seeing the dollar signs yet?) Although Telegram has be...
Mastodon. Hive. Bluesky. Threads. What do these social networks have in common? Sure, each has been touted as Twitter/X’s heir apparent. But they’re also either current or future examplesof decentralized social media networks, and they may be a sign of things to come. But before we get too far into it, a refresher on “decentralized platforms” (beca...
We first talked about photo dumpsback in 2022, but at the time, they seemed like a passing fad. Apologies: our crystal ball must have been malfunctioning that day. Photo dumps, formerly known as carousels, are now the only way to post on Instagram — and since TikTok introduced photo mode, they’ve taken off on that platform too. (And seriously, no o...
We watched closely as COVID-19 turned LinkedIn from a place for professional updates, career advice, and work brags to a feed filled with personal anecdotes and weekend selfies. But just as we were warming up to the professional platform getting personal, LinkedIn started giving some signals that it would be returning to its roots. In fact, LinkedI...
We’ve been predicting the big TikTok ecommerce boom for a while, but it was still surprising to see just how fast the ForYouPage morphed into a shopping app with the release of TikTok Shopin the U.S. in September 2023. Just a few months later, TikTok is at the center of the social shopping trend. The app’s in-house storefront and fulfillment servic...
- Plan themes for your content. Before you can create content, you need to choose the categories you’ll post about. How many topics you have and what they are depends on your unique business, but as an example, Hootsuite posts about
- Brainstorm campaign and post ideas. With your topic list in front of you, create! Just… think! Write! Do it! Write down all the ideas you can think of that meet the following criteria
- Decide when you will post. We’ve got our why and what, now we need the when. Why: Why are you posting this? (What business goal is this content serving?)
- Decide on your content mix. There’s no need to reinvent the wheel daily. A successful social media and content marketing plan contains a mix of original and curated content.
Free Tools. What we do. You have social media marketing questions. The Hootsuite Blog has answers. We’re the leading educational resource for social marketers worldwide, offering expert strategies, news, templates, and tools for over 15 years. Who we are. Shannon Tien. Chief Editor. Flavia Caroppo.
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Strategy. Hootsuite HQ. Experiments. Free Tools. ← Back to the Glossary. Blog. Originally a contraction of the phrase “web log,” a blog is a type of digital publication in which one or more authors regularly post content, generally on a specific topic.
