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300 million people
- The dating app market made $5.34 billion revenue in 2022, $2.8 billion came from Match Group Over 300 million people use dating apps worldwide, with about 20 million paying for premium features
www.businessofapps.com › data › dating-app-marketDating App Revenue and Usage Statistics (2024) - Business of Apps
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Mar 12, 2024 · Dating app key statistics. The dating app market made $5.34 billion revenue in 2022, $2.8 billion came from Match Group; Over 300 million people use dating apps worldwide, with about 20 million paying for premium features; Tinder was the most downloaded app in 2023, followed by Bumble; Tinder is the most popular dating app in the United States ...
By 2028, an estimated 452 million people will seek love through online platforms. At around 17 percent, user penetration rates for online dating services are highest in the United States, the ...
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1. The Number of Dating App Users Grew to 366 Million in 2022
Even though dating apps have been around for a lot longer than five years, they have exploded in popularity since 2016, when there were 240.9 million dating app users worldwide. In 2022, that number jumped up to 366 million users.10
2. 19% of Internet Users Are Currently Using an Online Dating Platform
In a recent study, 19% of internet users in the United States claimed they were currently using an online dating app or platform. Even more interesting, a further 27% of participants claimed to have used an online dating app in the past.2
3. Different Age Groups Have Different App Preferences
The youngest folks who use dating apps — those from 18 to 29 years old — have a strong preference for Tinder. Given the platform’s playful style and a user preference for less serious flings, this may not be that much of a surprise. To add to this, Tinder is free, though it does have a paid plan. Users from 30 to 64 years old prefer Match.com, a platform that’s somewhat more serious than Tinder. Users over 65 (only 20% of whom use dating apps) prefer either eHarmony or religious dating sites,...
6. 42% of Online Dating Users Aim for Marriage
Some 42% of users aim for marriage by using online dating sites. When we consider how many people look at online dating as a “nothing serious” type of deal, this is a fairly surprising statistic. If you use online dating apps to find a marriage partner, you have millions of potential matches.2
7. Over 13% of Online Dating Users Got Engaged or Married From a Dating Platform
Only 13% of users got engaged or married from meeting someone on a dating site, though. Meanwhile, 23.7% claim that they’ve never had more than a date or two. Nearly 15% had a relationship that lasted less than six months, 7.2% had a relationship between six months and a year and 14.7% had a relationship that lasted more than a year.8
8. 54% of Online Daters in the US Say Relationships That Come From Online Dating are Just as Successful as Ones That Begin in Person
The majority of American online daters — 54% — say relationships from dating platforms are as successful as in-person meetings. Out of the remaining 46%, 5% say that such relationships are more successful than relationships that started in person, leaving only 41% who think online relationships are less likely to last. This goes to show that in recent years, people are feeling more confident about the possibility of a successful relationship that stems from online dating apps.6
16. Romance Scams Increased Over Four Times From 2016 to 2020
If you’ve never been a victim of a romance scam, consider yourself lucky. People use dating apps to make victims think they want a relationship, only to ask their love struck marks for money — usually under the pretense that they can’t continue the relationship without financial assistance. These scams cost users a total of $75 million in 2016, a figure that grew to a whopping $304 million in 2020. The most frequent methods scammers use to get money are gift cards and wire transfers, and the...
17. Negative Experiences on Online Dating Services Are Not That Uncommon
When you’re talking to people you’ve never met in real life, you probably expect some unpleasant experiences to happen. Statistics support that expectation, but there’s a striking discrepancy between genders, with women being subjected to inappropriate encounters much more often. One-quarter of men and 42% of women were contacted on a dating site or app in a way that made them uncomfortable, with 20% of men and 32% of women receiving unwanted inappropriate pictures. Approximately 26% of men a...
18. 45% of Users Say an Online Dating Site or App Made Them Feel Frustrated
In addition to 45% of users saying they felt frustrated from online dating, 35% say dating platforms made them feel pessimistic, and 25% say using the platform made them feel insecure. Meanwhile, 28% say dating platforms make them feel hopeful, 29% say they make them feel optimistic and 32% say they make them feel confident.6 This helps put into perspective just how many users aren’t exactly thrilled with using online dating platforms. It’s safe to assume that users may not feel good about th...
19. Dating Site Revenue Hit a Record $5.61 Billion in 2021
From 2015 to 2017, online dating site and app revenue struggled to breach the $2 billion mark. In 2018, revenue hit $2.38 billion, only to keep growing to reach a staggering $5.61 billion in 2021. With COVID and lockdowns making physical outings difficult, we aren’t surprised that the years 2020 and 2021 witnessed a $1.79 billion jump in revenue.1
20. Tinder Is the US’s Go-To Platform for Online Daters
Tinder has become synonymous with online dating, though industry competition is certainly fierce. In January 2022, the platform had 32% of the U.S. market, followed by Bumble (22%), Hinge (15%), Plenty of Fish (15%), Grindr (7%), Badoo (6%), OKCupid (4%), Match.com (4%) and Zoosk (2%).1 However, it’s clear that both Hinge and Bumble are eating into Tinder’s market share. Back then, Hinge only had 3% of monthly active users (MAUs), whereas Bumble hovered around 13%. For both platforms, this is...
21. Hinge and Bumble Are Growing Fast
In the same report by Sensor Tower, we can see rapid growth in the user bases of both Hinge and Bumble over the last three years. Bumble notes a 96% increase in monthly users since January 2019, whereas that same statistic for Hinge is an impressive 344%. The number of monthly Tinder users, however, has decreased by 1%. Bumble was founded in 2014, whereas Hinge’s initial release was a year earlier, in 2013. Tinder, which launched initially in 2012, has seen much larger growth than both platfo...
Feb 11, 2021 · According to Statista's Digital Market Insights, online dating providers are expected to have reached 441 million active users worldwide by the end of 2023. The segment is expected to generate...
How many people use online dating apps and what is the most popular digital dating platform? Find the most up-to-date statistics on online dating in the United States.
In 2021, 323 million people worldwide used dating apps or dating sites as their main avenue of meeting new people. This has continued to grow during 2022. Some, 19% of internet users in the US said they were currently using an online dating app or platform.
During the pandemic, there were an estimated 270 million dating app users worldwide. As mobile device usage continues to expand, this number is only expected to grow. Analysts predict that the global market for mobile dating apps will surpass $8.4 billion by 2024.
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