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  1. Our Story. Home Our Story. In 1989, Bert and John Jacobs designed their first tee shirt. They knew nothing about the business. For five years, the brothers hawked tee shirts in the streets of Boston and traveled the East Coast, selling door-to-door in college dormitories. They collected some good stories, but were not very prosperous.

  2. Feb 3, 2016 · Bert (top bunk) and John sleep in their sheetless bunk beds in their childhood home in Needham, Massachusetts, circa 1978. Life is Good John and Bert Jacobs grew up as the youngest of six children ...

  3. Feb 22, 2019 · Life is Good. Bert and John Jacobs are the founders of T-shirt company Life Is Good, which is valued at $100 million. They are the youngest of six children raised in a lower middle-class family in ...

  4. Sep 2, 2015 · In their new book, Life Is Good co-founders Bert and John Jacobs share how they built a $100 million clothing empire while putting people first. By Leigh Buchanan, Editor-at-large, Inc. magazine ...

  5. Sep 2, 2019 · The Life Is Good Company: Bert and John Jacobs In the late 80s, brothers Bert and John Jacobs were living as nomads, traveling from college to college selling t-shirts out of their van. It wasn't ...

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  7. May 4, 2021 · Life is Good was on the verge of filing for bankruptcy protection last year, according to its CEO, but the retailer managed to overhaul its business strategy in a pinch. “We were in a situation ...

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