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Xiaohongshu was founded by Miranda Qu and Charlwin Mao in 2013, [16] as an online tour guide for Chinese shoppers, providing a platform for users to review products and share their shopping experiences with the community.
- June 2013
- Shanghai, China
- Miranda Qu Fang & Charlwin Mao Wenchao
- Xiaohongshu
4 days ago · About Qu Miranda. Miranda Qu is the president of Shanghai-based social and e-commerce company Xiaohongshu, which translates as "Little Red Book." She cofounded the company in 2013 with...
Nov 20, 2022 · Xiaohongshu was founded in 2013 by Miranda Qu and Charlwin Mao Wenchao as an online tour guide for Chinese millennials. The co-founders used to work for the media group Bertelsmann and...
- What Is Xiaohongshu?
- Brief History
- How Does The App Work?
- Singapore Funded Xiaohongshu
- Tech Retrenchment
- Controversy
- Adaptation and Progress
- Inspiration and Backstory
- More About The Xiaohongshu
- World Cup?
Xiaohongshu (小红书), which translates to Little Red Book in English, is a social media and e-commerce platform that allows people to post, discover, and share various products worldwide. The app has over 300 million users (yep, eight zeroes), similar to Twitter. It’s a surprise how we haven’t heard of it before. Over 90% of the app’s users are female...
The origin dates back to almost a decade ago. In 2013, founders Miranda Qu Fang and Charlwin Mao Wenchao started the app as an online tour guide for Chinese shoppers. They wanted to provide people the opportunity to share their shopping experiences with the community and thus: Xiaohongshu. In terms of their academic history, Miranda studied Arts an...
When you first enter the app, they ask for your gender, age, and interests. Afterward, content is curated to your liking and displayed in either photos or videos. Content is first shown on a large board, and you can click on posts that interest you. Then, similar to TikTok, you can scroll up and down to explore more. Finally, to view a user’s profi...
No startup could ever get this successful without a bit of funding. That includes Xiaohongshu. With a booming app like this, investors are sure to be attracted. The company’s newest round of financing in November 2021 raised $500 million, with Temasek Holdingsbeing the leading investor (the exact figure is undisclosed). Yes, that’s right, Singapore...
By now, we should all know Xiaohongshu is a tech company. Do you know what that means? If you thought of layoffs, then you’re right. You can watch this video to know the reason behind the tech layoffs: Like Amazon, Twitter, and other tech giants, Xiaohongshu has also let go of many employees in this turbulent time. In April 2022, it retrenched 10% ...
With the technology’s growth comes the rampant spread of fake news, and Xiaohongshu is no different. In recent years, the app has faced much backlash regarding the authenticity of its content. In October 2021, Xiaohongshu was slammed for allowing heavily filtered, stylised photographs and imagery to be posted on their platform’s feeds. They then is...
Since the app demographic was mainly women, there was still much potential to be unlocked. Xiaohongshu started adjusting its corporate strategy to attract more male users by promoting male user content and increasing advertising in male-centric online spaces. “Beautiful ladies are all here on Xiaohongshu, free to see, without spending any money!” a...
In an interview with the Boston Consulting Group in Greater China, Miranda explained the philosophy behind the company’s success. Explaining Xiaohongshu’s rise, she said the “most important factor (was) strategy,” quoting Sun Tzu’sThe Art of War, saying that “attacking the enemy’s strategy is the best choice.” In the volatile landscape of the world...
Besides the app, Xiaohongshu also opened RED Mall, a cross-border e-commerce platform allowing international brands to sell their products to Chinese consumers. Xiaohongshu’s headquarters are in Shanghai, but it also has warehouses in Shenzhen, Guangdong, and Zhengzhou, Henan. In 2014, they focused on bridging China with the rest of the world, and ...
If you’ve been watching sports lately, you’d probably know that China isn’t in the World Cup. But did you know, Xiaohongshu still has a part to play in it? Xiaohongshu signed sponsorship deals with Belgium and Spain’s national football teams. In return, both teams shared their highlights on the platform, including behind-the-scenes preparation and ...
Mar 1, 2021 · Founded by Charlwin Mao Wenchao and Miranda Qu Fang back in June 2013, Xiaohongshu (or Red) has become China’s biggest user-generated content (UGC) social media platform for the country’s youth. The platform started as a niche community for Chinese shoppers with overseas shopping experience for information sharing such as product reviews ...
May 15, 2019 · 10. Xiaohongshu. China's trendspotting app. Published 6:00 AM ET Wed, 15 May 2019 Updated 4:23 PM ET Tue, 9 June 2020. Founders: Charlwin Mao (CEO), Miranda Qu. Launched: 2013....
Mar 14, 2023 · Miranda Qu Image credit: VCG/Visual China Group/Getty. Age: 37. Miranda Qu established her own company, Xiaohongshu, in 2013, with Charlwin Mao. A social e-commerce app for beauty, fashion, lifestyle and travel, her company has seen meteoric growth ever since its inception.
