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  1. Sep 20, 2023 · Here are some key numbers for your 2024 social media marketing strategy that speak directly to which networks your brand should approach and what types of content to publish: According to The Sprout Social Index™, 53% of consumers say their social media usage has been higher over the last two years than the previous two.

  2. Mar 13, 2024 · Step 7. Create a social media content calendar. Step 8. Create compelling content. Step 9. Track performance and make adjustments. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.

  3. Mar 11, 2024 · Make catchy quote pictures from customer thoughts, share email insights on X or LinkedIn, and whip up quick videos from podcasts — people love that kind of stuff. 6. Make a plan for customer service. When putting together your social media strategy, consider how you’ll use your channels for customer service.

  4. Oct 26, 2023 · A great social media marketing strategy. Venturing into social media marketing without a strategy is like wandering into the unknown without a destination in mind — never mind a map to help you get there. If you don't know the basics: your goals, target audience, the kind of content that will resonate with them, you’ll be directionless.

  5. Jan 24, 2024 · Step 4: Establish your most important metrics and KPIs. Your social media strategy should be data-driven, regardless of your goals or industry. That means focusing on the social media metrics that matter. Rather than focus on vanity metrics, dig into data that aligns directly with your goals.

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