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Analytics. Measure and boost your impact on Twitter. Measure engagement and learn how to make your posts more successful. Explore the interests, locations, and demographics of your followers. Track how your X Cards drive clicks, app installs, and reposts. X Cards help you richly represent your content on X. Now use analytics to measure their ...
- Twitter Analytics Explained
- Why Do You Need Twitter Analytics
- How to Use Twitter Analytics
- Top Twitter Analytics Metrics
- Key Twitter Ads Metrics
- 3 Best Twitter Analytics Tools For Your Business in 2023
- Stop Ignoring Your Twitter Analytics
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While Twitter isn’t the most crowded social platform out there, it’s still the go-to platform for live conversations about news, TV, and sports. There’s a reason it’s such a status symbol to be verified on Twitter. It took businesses almost a decade to figure out “how to Twitter” effectively, but marketers finally learned that Twitter isn’t an adve...
Analyzing your Twitter metrics will give you an answer to the questions that are key to boosting traffic and sales.
To access Twitter Analytics, start by logging into your Twitter account. Then, click the More… menu, followed by Analytics. Boom, you’re in. You can also access Twitter Analytics directly at analytics.twitter.com. Once you’re logged in, you’ll see Twitter Analytics organizes your stats into four sections: Home, Tweets, Videos, and Conversion tracki...
1. Tweets
On the Home dashboard, Twitter will tell you how manytweets you published in a month. This can be helpful to make sure you hit your daily content publishing goals.
2. Profile visits
Twitter also gives you a monthly total of your profile visits, which is the number of times people visit your profile and feed. Tracking this over time is a good indication of whether people take the step beyond simply interacting with one of your tweets to check out if you’re worth a follow.
3. Followers
Twitter Analytics also gives you a monthly breakdown of how many followersyou gained or lost, as well as your current follower count. While growing your follower countis great, it’s best to focus on metrics that more directly impact the bottom line, like engagements and link clicks. It doesn’t do much good to gain followers if they don’t interact with your content.
While Twitter technically splits its Twitter Ads campaigns from its main Twitter Analytics dashboards, it’s important to know which metrics are available to advertisers, should you decide to go the paid route. The campaign dashboard is accessible at ads.twitter.com. If you haven’t set up an ad campaign yet, you’ll have to do so before you can acces...
While the native Twitter Analytics platform can be an important (and free) tool in your digital marketing toolkit, the platform certainly has major shortcomings. It’s extremely limited in howyou can access the data. You may want to get more fine-grained than daily data, and you may want to more easily access data on your audience—especially when it...
Social media platforms like Twitter give organizations access to incredible amounts of data. When accurately collected, organized, and analyzed, these can be turned into an invaluable strategic asset. If we sum up everything we talked about in this exhaustive Twitter analytics guide, we can determine five ways social listening and Twitter analytics...
Learn how to track and use your Twitter data to grow your audience, learn what your audience wants, and find the best time to tweet. Discover the key Twitter Analytics metrics, tools, and tips for 2024.
- Keyhole
- Hailley Griffis
- Monthly performance overview. You’ll find your monthly performance overview—the 28-day summary of your Twitter account and the monthly summary below that—on the homepage of your Twitter Analytics dashboard.
- Trend insights. Focusing on the day-to-day activities of social media makes it easy to miss the bigger picture. Your trend data will tell you how successful your current strategies and Twitter campaigns are.
- Average tweet performance for benchmarking. You need to have goals on social media so that you know if you're getting the results that you want, not just publishing tweets for the sake of publishing them.
- Type of engagement. High tweet engagement doesn't always mean that you've created a successful tweet. If you get 100 likes but no link clicks, for example, then your tweet performed well but didn't really add a lot of value to your business.
Mar 29, 2024 · Learn how to use X analytics, the free tool provided by Twitter, to track and improve your tweet performance, audience insights, and social media campaigns. Find out the key metrics, best practices, and tips for leveraging Twitter analytics effectively.
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Mar 11, 2024 · Learn how to use X (Twitter) analytics to track your follower count, engagement, impressions, and more. Find out the best tools and strategies to optimize your X campaigns and get more followers.
Oct 26, 2021 · Learn how to use Twitter's built-in analytics tool and other free services to measure your tweets' performance, followers' behavior, and hashtags' popularity. Find out what works and what doesn't on Twitter and optimize your strategy.
Jul 18, 2023 · Learn how to use the native Twitter analytics dashboard to track your profile growth, Tweet performance and audience engagement. Find out how to access, interpret and apply your Twitter insights to optimize your strategy.
