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United Airlines' 1997–2010 logo. The 'U' Tulip, designed by Saul Bass, was the airline's icon from 1973 to 2010. United traces its roots to Varney Air Lines (VAL), which Walter Varney founded in 1926 in Boise, Idaho.
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- 1940–1954
- 1961–1969
- 1961–1974
- 1974–2010
- April 2010–present
This logo was introduced in the early 1940s. It was a simplification of an earlier shield logo first introduced in 1936.
Designed by Raymond Loewy/William Snaith, Inc. Another change to the logo came around the early months of 1961, when United merged with Capital Airlines.
1961–1969
The logo consisted of an oblique vertical "spike," blue on bottom and red on top, running through the name "United" written in a black or blue serif italic font.
1969-1974
The logo consisted of an oblique vertical "spike," blue on bottom and red on top, running through the name "United" written in a black or blue Bookman Jf Pro Italic font.
1974–1993
In September 1974, United introduced a new logo designed by famed logo creator Saul Bass. The logo features a stylized "U" slanted 68 degrees. It sometimes goes by the nickname: "the tulip". It also marked the return of the full name (albeit with "Airlines" being one word this time).
1993–1998
In January 1993, the United tulip and brand were refreshed by CKS Partners. This logo appeared on airplanes painted in the "Battleship Grey" livery from 1993 to 2004, and was commonly seen until 2011.
1998–2010
In 1998, United started implementing a new identity created by Pentagram. This logo was featured on airplanes in the new "Rising Blue" livery; however, this would not show up on aircraft until early 2004.
April–August 2010
In 2010, United acquired Continental Airlinesin a merger completed later that year. Initially, the entities remained separate, with United continuing to use a variant of the slant U logo. The logo and livery was presented with the merger on May 3 and keeps most aspects of Continental's identity, but replaces the Continental name with United.
2010–2019
On August 11, 2010, the initial merger identity was replaced after only four months, with a tweaked logo and livery revealed. The merger was officially completed on October 1, 2010.
2019–present
In April 2019, United Airlines introduced their new livery and updated the logo color with their brand new "United Blue", and the amount of windows on the globe was reduced.
Mar 13, 2024 · United Airlines has undergone several logo changes since its inception in 1931. The iconic Saul Bass-designed tulip logo was introduced in 1974. Post-merger with Continental Airlines in 2010, United Airlines adopted a new logo influenced by Continental's globe design.
- Journalist
Logofile. 11 min read by Stephen Peate. Are you familiar with United Airlines logo history? If you’ve ever travelled by air in the United States, you’ve likely encountered this eye-catching brand mark before. After all, United is one of the biggest American airlines around, and it’s also the third largest airline in the world.
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Mar 25, 2024 · United Airlines logo (1973 - 2010).svg. From Wikimedia Commons, the free media repository. File. File history. File usage on Commons. File usage on other wikis. Metadata. Size of this PNG preview of this SVG file: 100 × 9 pixels. Other resolutions: 320 × 29 pixels | 640 × 58 pixels | 1,024 × 92 pixels | 1,280 × 115 pixels | 2,560 × 230 ...
