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numbers on Vancouver Island are equivalent, then about 15% of new tourism business on the island means an increase in tourism related revenue of about $255 million using 2014 numbers. Any attempt to exploit the opportunity of Vancouver Island as a global tourist destination has to involve leveraging the Vancouver Island brand.
OVERVIEW. In 2014, tourism in British Columbia generated 18.9** million overnight visits* and $9.2** billion in related spending. Vancouver Island, one of six tourism regions in the province, represents 23% of provincial overnight visitation and 19% of related spending.
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2019 Tourism Fact Sheet 748K ↑1.1% 1.9 M 232K $105B ↑2.8% $43.7B ↑3.0% 2.03% 1 in 10 Sources: Statistics Canada, National Tourism Indicators (2020Q2); Provincial-territorial Human Resource Module to the TSA, 2018. Number of jobs supported by tourism in 2019 (a) Jobs in tourism dependent industries (2019) (b) Number of Tourist ...
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tourism industry contributed 3.4% or $8.7 billion of value added to the BC economy, as measured through GDP (in 2012 constant dollars). This represents 3.4% growth over 2018, and 41.8% growth since 2009. In 2019, tourism contributed more to GDP than any other primary resource industry.
- Tourism Industry Performance
- Tourism Research by Region
- Tourism Research by Market
- Tourism Research by Activity
- British Columbian Resident Research
Industry Performance includes current and historical tourism indicators for Canada, B.C., the six tourism regions of B.C., and some municipal information.
Research by Region includes various research publications and reports that can be attributed to one of B.C.'s six regions:
Research by Market includes various research publications and reports relevant to B.C.’s major global markets:
Research by Activity includes various research reports and publications relevant to various visitor activities in B.C.:
British Columbian Resident Research page includes market monitoring and reports relevant to BC residents’ perspectives on COVID-19 and the tourism industry.
Vancouver Island, not Victoria 24% 34% Thompson Okanagan 19% 31% Vancouver Coast & Mountains 17% 31% Top 3 Appealing Destinations Banff & Lake Louise Calgary Toronto Most Appealing 14% 9% 9% Knowledge (excellent/very good) 36% 31% 32% In-Province Travel –Top 3 Appealing Destinations Residents evaluating in-province destinations planning to ...
