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  1. Washington State University ( WSU) (or colloquially and informally Wazzu) is a public land-grant research university in Pullman, Washington. Founded in 1890, WSU is also one of the oldest land-grant universities in the American West. [7] With an undergraduate enrollment of 24,278 and a total enrollment of 28,581, [8] it is the second largest ...

    • Vancouver

      Vancouver (/ v æ n ˈ k uː v ər / ⓘ van-KOO-vər) is a city on...

  2. WSU logos are an instantly recognizable representation of the entire university, its campuses, its colleges, and its extensions. Inspired by the rich history that has brought us to today and our aspirations for the future, WSU logos incorporate visual elements and text treatments to provide brand familiarity and competitive differentiation worldwide.

  3. Imagery. WSU’s visual identity is a collection of symbols, logos, icons, and photography. Together, these elements represent and reflect WSU’s rich history, culture, and offerings. The imagery we use is inclusive of WSU’s many campuses and other WSU locations. Photography Patterns Icons Guidance.

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  5. Downloads Explore the downloadable resources below, designed to help you easily implement the WSU brand. Additional downloads will added to the site as they become available.

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    • Launching A New Brand Website
    • Brand Goals
    • Brand Integration

    New assets part of this brand effort include updated logos for campuses, colleges, departments, and other WSU units system‑wide. The update also includes a new brand narrative, refreshed color palette, updated typography, and new visual elements, as well as guidelines for applying the brand to websites, social media, print, merchandise, photography...

    When the brand work began, the goals were five‑fold: modernize the brand, represent the WSU system, highlight WSU’s unique strengths, bring the university’s brand attributes to life, and ensure the brand elements were easy to use on digital platforms and in print. Quantitative and qualitative research was conducted to guide the work. The input of f...

    University Marketing and Communications already has started to integrate the brand into its marketing efforts and will continue to do so for all future work. The rollout will take place at a faster pace for digital communications while it will be more gradual for printed communications, which should be updated as existing inventories of materials a...

  6. content.libraries.wsu.edu › digital › collectionCONTENTdm

    To request a photo shoot or to suggest photography subjects as part of the long-term building of the Photos Online database, contact Photo Services at photos@wsu.edu. Working from a prioritized list and within the mission of the University marketing strategy, WSU Photo Services and the University Communications will coordinate these shots and ...

  7. Huckle, Myron Samuel Photographs of Washington State University, 1924-1930; Hudson, Will Photographs of Washington State College, 1898-1905; Hutchison Studio Photographs of WSU and Pullman, WA, 1927-1973; I. Irrigated Agriculture Research and Extension Center Photographs, 1919-1969

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