onspotsocial.com/event-promotion-101-15-creative-ways-to-market-your-event/#:~:text=Social media marketing works great for event promotion.,to reach people that will attend the event.
- Social media marketing works great for event promotion. One of the most effective ways to advertise your event is on social media pages because it’s free and can get you a lot of eyeballs. LinkedIn, Twitter, and Facebook are great ways to reach people that will attend the event.
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When should I advertise for an event?
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What is an example of event advertising?
- Hone in on your target audience. Where you spend your advertising budget should be dictated by your target audience. Who are they? Why do they likely attend your event?
- Take advantage of event discovery sites. Eventbrite research shows that over half of urban event-goers look to neighborhood guides for things to do. Event-goers also turn to more targeted sites to discover events.
- Enable native check out. Once your event is on event discovery sites, make it easy for people to buy tickets without leaving the page. The ability to buy tickets wherever event-goers are streamlines the customer experience.
- Harness the power of email. If you’re just blasting to your entire mailing list every time you announce an event, you might be missing the mark. Instead, segment your email lists into categories: People who have bought tickets in the past versus those who haven’t, or different demographics within your target audience.
Omnichannel event marketing. Once your goals and measurement tools are in place, it’s time to kick off your event marketing plan. The best way to do this is with a multi-faceted approach. This means promoting the event using various marketing disciplines: Email Marketing: Develop your communications plan for emails well in advance.
- Hone in on your target audience. Where you spend your advertising budget should be dictated by your target audience. Who are they? Why do they attend your event?
- Take advantage of event discovery sites. Whisper it, but Eventbrite isn’t the only place for finding out about great events in your locality. Event-goers will also discover events on other platforms – like Spotify for music fans or Lanyrd for conference-goers – as well as the personalised recommendations they receive on Eventbrite.
- Enable native check out. Once your event is on event discovery sites, make it easy for people to buy tickets without leaving the page. The ability to buy tickets, wherever event-goers are, will streamline the customer experience.
- Harness the power of email. If you’re just sending emails to your entire mailing list with a scatter-gun approach every time you announce an event, you might be missing the mark.
- The Event Page
- Pre-Event Email
- Pre-Event Social Activity
- Pre-Event Blog Posts
- Working with Partners
- Submit to Media and Industry Websites
- Make Your Event Page SEO Friendly
- During The Event
- Post-Event Blog Post
- Post-Event Email
- Post-Event Social Activity
- Ready? Let’s Do Some Event Marketing!
The cornerstone of all the promotion efforts is the event page or website. This could be a page or website specific to the event, or if you don’t have a site for the event, use an EventBrite page. Either way, make it compelling by including ALL of these elements:
If you have a list, email marketing may be your best channel. If you don’t, you may ask partners, speakers, or friends to mention the event in their emails (see “Affiliate Partners” below). Regardless of the list, use these event email marketing guidelines:
Events are social occasions. So of course, your event marketing should use social media. Here’s how to promote the event with social media and blog posts:
A week in advance. Like the videos, this could be an interview with one or more of the speakers. Email interviews are an efficient way to produce content quickly. Just send a list of questions and post the answers when the speaker sends them back. Link to this post in the emails mentioned above.
If you don’t have the budget to hire professionals, offer free admission (or even a table in the event space) to a pro photographer or videographer in exchange for services. Make sure they commit to providing you with assets in a reasonable timeframe. And make sure you give them good exposure in exchange for their time.
Many media sites, especially the hyper-local news sites, let you post events. Find these by searching Google for “event calendars” in your city.
People may be looking for your event right now! Follow these basic instructions to search optimize the event webpage or the Eventbrite registration page.
Live tweeting during events is a huge opportunity for event promotion. Registrants will be watching the hashtag, so fill that stream with interesting content.
Event recap blog posts are often easy and fun to write. Post them on the event site or submit them as a guest post to a relevant blog or local or industry/association website. They can include all kinds of relevant content.
The email follow-up to registrants is a way to say thank you, share important links and keep a bit of buzz going…
Now it’s time to share stories, say thank you and stay connected. Here are some social media activities.
We hope there are at least a few event marketing ideas here that you hadn’t tried before. If this seemed overwhelming, don’t worry. You don’t need to do them all. But the more you do, the fewer crickets you’ll hear. So get marketing! Those seats aren’t going to fill themselves.And when the big day comes? Share these tips with your event attendees:34 Ways to Get the Most From An Event …it will encourage your audience to help you with marketing
One of the best ways to promote your event is to offer the largest participating companies free admission tickets. You can request that they mention the event to all their contacts or share it on social media. Corporate Sponsorship. Getting corporate sponsors for your event is a win-win situation for both parties.
Jun 21, 2019 · The right event advertising program attracts the demographic and attendees you want to your event, adds marketing reach for your sponsors and elevates the event brand for the client. Here are some of the best opportunities you have for creating an event advertising strategy that adds value and inspires action.
Apr 16, 2019 · There you have it, 100 ideas that cost next to nothing and offer lots of opportunities to promote your event. Even if you are short on budget, be smart about it and come up with more creative ways to boost your event promotion strategy. The best ideas will always be personal to your event and capture the imagination of your event audience.
- Get organised. First things first. (Well, obviously. It’s a bit of a silly saying.) If you’re serious about making your event a success, you want to spend a few moments planning ahead.
- Make your event page shine. It goes without saying that your event page is the place for people to learn about all the “wheres,” “hows,” and “why-should-I-gos.”
- Help Google find your event. This may surprise you, but plenty of people use Google to find things. That includes - you guessed it - events. Wouldn’t it be amazing if your event showed up when someone looked for “events near me”?
- Tap into the event community. Let’s face it: Every city has an active community of people going out to different events. Find them. Reach out to them.