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Jan 23, 2024 · Then, you can focus your social media event advertising there to get the most bang for your buck. Millennials and Gen Z are the most receptive to social media advertising. When to do it: One–two months from the event. Keep your event fresh and relevant in the feeds of social media users. 6.
Jan 25, 2021 · Event marketing is planning, organizing, and executing an event for the purpose of promoting a brand, product, or service. Events can take place in-person or online, and companies can either host an event, attend as an exhibitor, or participate as a sponsor. Event marketing refers to a variety of events. You could organize a small roundtable of ...
- Allie Decker
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Mar 28, 2024 · 1. Use event discovery websites. Event planning is hard work. Make sure people can find your event by listing it on online calendars and event discovery services. However, using these tools often comes at a high cost, making them a high-risk, high-reward strategy to help event planners reach new audiences. 2.
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- Webex Events (Formerly Socio)
Feb 3, 2023 · 19. Plan your posts. Schedule and curate your content to optimize your ability to reach audiences, such as by sending emails during non-standard times to maximize the likelihood event-goers might engage with them. Bold and attention-capturing subject lines and posts can be helpful tools for elevating your event.
Oct 5, 2023 · The 5 Ps are the guiding principles of event planning. Whether you’re focused on live event marketing or creating a virtual event marketing strategy, the 5 Ps remain timeless in their importance. Plan. Every great event starts with a plan. Your event marketing plan is the blueprint of what you want to achieve.
12. The hashtag. Pick an event hashtag that’s short, and ideally, unique to your event. You’re going to always, always use this hashtag in every tweet and post. ProTip: If you’re using Eventbrite, you can even use it in the address of the registration page as the subdomain.
