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Conduct a lineup countdown. Generate excitement by creating a series of posts counting down until you announce your event talent lineup. Allow event headliners or speakers to do an Instagram takeover. Give one of your event headliners or emcees the reins of your Instagram story for the day.
Nov 28, 2021 · Unlike Instagram marketing for, say, a clothing brand, event promotion is all about timing.Your event promotion calendar for Instagram should run on a similar schedule to your other marketing activity, with three distinct phases: Pre-event promotion, where you build anticipation, generate hype and “FOMO” and focus heavily on brand awareness ...
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- Expand your reach with some #hashtag savvy. The easiest way to expand your reach on Instagram is to use hashtags to your advantage. Users search by hashtag to find specific subject matter, and when you use these hashtags your posts show up for that search.
- Go behind the scenes of your events. Your Instagram event marketing shouldn’t just retell the story, it should add to the story. It’s the key to creating content that both attendees and potential future attendees can resonate with.
- Use speakers, artists, or influencers for an Instagram takeover. You probably have some big names on the bill of your event? So why not use their Instagram clout to bolster your own.
- Repurpose event content (not everything has to be original). Dynamic content is one of the biggest pieces of a successful event, and repurposing it is your ticket to Instagram event promotion that doesn’t take too much heavy lifting.
- Use real-life imagery to stop the scroll. The first step is to grow your audience on Instagram by posting engrossing content — and lots of it. When promoting events on Instagram, lean into real-life images to grab attention.
- Keep event hashtags short, unique, and memorable. Hashtags are a no-brainer for promoting Instagram events. However, many event organizers use the wrong hashtags or too many.
- Partner with creators and influencers to leverage social proof. Partnering with an influencer is an excellent way to market events on Instagram, as it taps into the principles of persuasion
- Increase your reach with a contest or giveaway. Instagram ads can work. But for a less costly approach, consider running a giveaway to help get the word out — such as giving away free tickets in exchange for a like and tag to expand your online reach.
- Properly Research Your Target Audience. Understanding who your target audience is ensures you create content that is relevant and compelling to them. To gain this insight, you should collect some fundamental information on your target audience, including their
- Know When to Post. You can use Instagram’s algorithm to your benefit, but only if you know how to. The days and times you post matter and can significantly improve engagement.
- Create a Catchy, Branded Hashtag and Geotag. Creating the perfect event hashtag is easier said than done, but coming up with a catchy, branded hashtag and geotag are essential to ensuring people actually remember to use it.
- Use Visual Content Strategically To Build Suspense. Instagram is all about visuals. While the copy is essential to communicating the details of your events, you can use exciting visual content to catch your audience’s eye and help them remember your event.
Jul 29, 2021 · Using Instagram Stories Ads to grow your brand and expand your following can be fun and simple. With Eventbrite Boost’s Instagram Growth Playbook, you can build an event marketing strategy that works for you – no event required. * Eventbrite data 5/1/2022 – 12/1/2022 comparing events promoted with Eventbrite Boost with any event that was ...
May 15, 2023 · 4- Enhance your Instagram event ads by targeting them to a specific audience. Create an Instagram event marketing funnel from existing posts. Divide your audience into three main categories, top of the funnel, middle of the funnel and bottom of the funnel. Focus on revenue-generation goals like sales and lead conversion.
