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  2. Design principles are fundamental pieces of advice for you to make easy-to-use, pleasurable designs. You apply them when you select, create and organize elements and features in your work. Design principles represent the accumulated wisdom of researchers and practitioners in design and related fields.

    • Emphasis. Attention spans are shrinking in today’s online world. Whether creating a social media post to inform customers about a new feature or developing a lengthy email communication strategy, you need to have your priorities in place.
    • Balance. Often underplayed as a designer’s pet peeve, balance is as essential as the quality of the design itself. The best tip for implementing balance is to strive for both visual and conceptual balance in your designs.
    • Contrast. For any design to have a dynamic look, it is essential to have well-contrasted elements. Contrast helps you achieve the above two points: emphasis and balance while making your content look good and vibrant.
    • Repetition. Repetition can be interpreted to be consistent in this context. The more you practice this principle of design, the higher the chance your brand will grow beyond just a single advertisement.
    • Balance. Where objects in real life carry physical weight, elements in design carry visual weight. Large elements are heavier and small elements lighter, with each element having their own "weight" based on how much attention they draw.
    • Emphasis. Emphasis is used to focus the viewer’s attention on a certain part of a composition. The effect is achieved by manipulating elements (like colour, shape and size) to make specific parts of a design stand out.
    • Repetition. As you may have already guessed, repetition refers to when an element is repeated throughout a design. It could be anything, from using a certain font colour to adding a repetitive pattern to a social media post to a social media post to a social media post (see what we did there?)
    • Movement. When we think of movement we think of, well, things moving. A pendulum swinging. A Ferrari roaring down the freeway. But in design, it refers to the path a viewer’s eye takes when they look over a composition.
  3. Jul 27, 2022 · 1. Emphasis. When it comes to design, there are a few basic principles that can help you create an effective and engaging composition. One of these principles is emphasis. Emphasis is the process of making one element of a design stand out from the rest. This can be done through color, size, position, or even with motion design.

    • Alignment in Graphic Design. The first principle of design that we are going to discuss is alignment. # Lining things up, or not? Alignment refers to how different parts of a design are lined up in relation to each other.
    • Hierarchy in Graphic Design. The next principle of design is the hierarchy. Basically, hierarchy is the arrangement of different parts of the design, by size and color, to imply importance.
    • Contrast in Graphic Design. The next principle of design, contrast, is closely connected to hierarchy and emphasis. Contrast can be achieved by varying shapes, colors, scale, and layout.
    • Scale and Proportion in Graphic Design. Scale and proportion have to do with how different parts relate to each other – by size. # Creating separate sections by varying size.
  4. Apr 29, 2021 · Learn the basic rules of graphic design, such as balance, contrast, emphasis, repetition, movement, white space, unity, variety and more. Find out how to apply them to your design projects and create artwork that is beautiful, eye-catching and correct.

  5. May 2, 2022 · The 13 principles of design. Balance. Variety. Emphasis. Contrast. Hierarchy. Repetition. Pattern. Movement. Rhythm. Proportion. Alignment. Unity. White space. What Are Design Principles? Design principles are a strict set of rules. Designers adhere to those rules to create pleasant user experiences and visually appealing end products.

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