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What are the different types of event promotion strategies?
What is event marketing & how does it work?
How do event marketing tools work?
How can event technology help promote your event?
- Eventbrite. Here at Eventbrite, we believe in making things simple. That’s why so many event creators use our all-in-one platform to support their entire event marketing process.
- Bizzabo. Founded in 2011, Bizzabo is another all-in-one event management software tool for B2B event planners coordinating in-person, virtual, and hybrid events.
- vFairs. vFairs is another all-in-one events platform. It’s been around since 2016, and around 50,000 exhibitors use vFairs to put on a range of virtual, in-person, and hybrid events.
- Hootsuite. Keeping track of all of your social media accounts can be a juggling act, which is why Hootsuite offers a tool that allows you to manage them all in one place.
- Types of Event Marketing
- Benefits of Event Marketing
- Event Marketing Plan
- Get Started with Event Marketing
In the meantime, let’s go over some of the different types of event marketing your company could host, sponsor, or attend. Note that all of these events can take place virtually, too.
Event marketing helps companies be successful — we’ve proven this above. But how do they do that specifically? Why should you invest in this strategy for your business? Here are some distinct benefits of event marketing.
Now, let’s talk about how you can implement your next event. Your events should have a marketing plan separate from other efforts you do for your business. You can cross-promote (i.e. share event information on company social media and vice versa), but it’s wise to detail your event marketing as a standalone campaign strategy. Here are some questio...
Organizing and implementing an event is a daunting task. But approach it with a "snackable" strategy, and you’ll be planning your first event in no time. Whether you’re aiming to entertain new clients, build your contact list, or raise money for your non-profit, event marketing may be the solution for you — and most fun for your customers. Editor's...
- Allie Decker
Dec 22, 2022 · Stay organized: The best event marketing tools promote seamless communication and collaboration so that event teams can work in tandem on promotions, registration, and event ticketing campaigns, as well as track workflows and performance.
- Asana. Asana is a popular and well-established tool for efficiently collaborating and accomplishing project management goals. Its intuitive interface and task management features — such as assigning tasks to team members, setting due dates, adding descriptions and attachments, and creating subtasks — allow teams to break down complex projects into smaller, manageable tasks without any problem.
- Monday.com. Monday.com is another versatile tool that supercharges productivity. Start using it by creating a new project board, then customize it by adding relevant columns such as tasks, deadlines, team members, budgets, and resources.
- Airtable. Curious what we use here at Bizzabo? Airtable is not your average project management tool. It’s a superpower for managing your projects! With its dynamic interface, Airtable allows us to organize and manage our event projects like never before.
- Slack. No more scattered conversations — only organized discussions! Slack is the ultimate collaboration hub that makes chatting with your team lightning-fast and super efficient.
- How a Repeat Business System Can Be Used in Your Event Promotion Strategy. One of the primary concerns event planners have is how will I get people to come to it?
- Pre-sale Promotional Strategies You Can Actually Use. The three following examples from CoinDesk, Bizible, and Pharma Forum offer some great ideas of promotions you can conduct to propel the success of your event, from early-bird ticket sales to VIP sweepstakes and an event app that delivers networking value to your attendees.
- Use Online Resources to Amp Up Email Marketing. Event email marketing is a juggling act. With so many moving parts, you might find it difficult to keep up with the increasing demands to stand out in each recipient’s inbox.
- Driving Passive Sales: Let Social Media Work its Magic. Did you know you could have attendees do some of the event promoting leg work for you? Creating passive sales on event social media is pretty simple.
Dec 23, 2022 · Event promotion boils down to three things: Where is the right place to promote your event, how do you effectively promote it in that channel, and what content creates the right experiences for your audience? To begin building a strategy, you have to explore: Where does my target audience hang out? Do they open their emails often?
Jan 24, 2023 · What are some common promotional tools used in event marketing? Some common promotional tools used in event marketing include social media, email marketing, print and online advertising, public relations, and word-of-mouth. How can social media be used as a promotional tool for event marketing?