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Aug 24, 2022 · Here are successful examples of event marketing that can inspire your promotion ideas: 1. User Conference: Oracle Code One (JavaOne) User conferences are a formal gathering of thought leaders, industry influencers, and industry titans. They often revolve around one or two themes within an industry.
Jan 4, 2023 · Meeting and chatting with peers. Live Q&As. Virtual vendor booths. 1:1 speed networking. Pro tip: if you’re thinking about entering the world of virtual event marketing, make sure you’ve got an online event platform like Livestorm that enables interactivity through live polling, question upvoting, and breakout rooms.
- Is event marketing the same as experiential marketing?No, event marketing isn’t quite the same as experiential marketing. Event marketing is a way to promote your products or services by organizing in-...
- What are the five essential features of event marketing?The five essential features of event marketing are: Reaching out to the right exhibitors and presenters that match your target audience. Choosing t...
- How do you create an event marketing strategy?You create an event marketing strategy with the following steps: Establish achievable goals and a realistic budget Plan out your content schedule a...
- What are the three components of event marketing?The three components of event marketing are: Stimulating attendees’ senses to create an unforgettable experience. Creating an attractive environmen...
- What’s the difference between event marketing and event management?The difference between event marketing and event management is that one is about increasing product awareness and the other is about organizing gat...
- What is the purpose of event marketing?The purpose of event marketing is to promote your brand, products, and services. By putting on an event you draw attention to what your business of...
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Check out these nine common event marketing tactics for inspiration to help you create a marketing strategy with that “cool factor.”. 1. Auction or raffle. Host an auction or raffle to give away samples of your product/service, or auction off an experience such as a private meeting or tour.
Feb 2, 2024 · Hybrid event marketing. Another great event marketing example is a hybrid event. These events can be attended virtually and in-person, meaning they’re more easily accessible to a wider audience. It usually works by recording and streaming a real-life event to online attendees. Some of the best event marketing examples for a dual audience include:
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- Twitter Beach at Cannes Lions International Festival of Creativity. Twitter’s presence at this large marketing festival fully embodied Twitter’s brand.
- Fortnite’s In-Game Marshmello Concert. Music producer and DJ Marshmello partnered with Epic Games to host Fortnight’s biggest event ever, and one of the most successful virtual events in general.
- MLB Virtual Fan Experience. The Pittsburgh Pirates hosted a Virtual Fan Experience in an attempt to recreate the experience of being at a game, while fans were unable to visit the stadium during the coronavirus pandemic.
- Surprise Brand Ambassador for Fleetwood Mac and Ocean Spray on TikTok. Accidental brand ambassador Nathan Apodaca created a viral experience that gave exposure both to Fleetwood Mac and Ocean Spray.
Nov 9, 2022 · A picture of a conference from Oracle Cloud World 2022. Oracle CloudWorld is an example of a user conference; that is an event gathering of industry influencers, titans, and thought leaders — all of whom come together around one specific industry theme or topic for various in-person activities, including breakout groups and talks from special guest lecturers.
Nov 8, 2023 · 8 event marketing examples to help you get started. 1. User conferences. Conferences can be extremely attractive to people from all walks of life – even for industries you might not expect. They can also be great networking events, and typically have a theme relevant to the industry.
