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Aug 24, 2022 · Here are successful examples of event marketing that can inspire your promotion ideas: 1. User Conference: Oracle Code One (JavaOne) User conferences are a formal gathering of thought leaders, industry influencers, and industry titans. They often revolve around one or two themes within an industry.
Jan 4, 2023 · Meeting and chatting with peers. Live Q&As. Virtual vendor booths. 1:1 speed networking. Pro tip: if you’re thinking about entering the world of virtual event marketing, make sure you’ve got an online event platform like Livestorm that enables interactivity through live polling, question upvoting, and breakout rooms.
- Is event marketing the same as experiential marketing?No, event marketing isn’t quite the same as experiential marketing. Event marketing is a way to promote your products or services by organizing in-...
- What are the five essential features of event marketing?The five essential features of event marketing are: Reaching out to the right exhibitors and presenters that match your target audience. Choosing t...
- How do you create an event marketing strategy?You create an event marketing strategy with the following steps: Establish achievable goals and a realistic budget Plan out your content schedule a...
- What are the three components of event marketing?The three components of event marketing are: Stimulating attendees’ senses to create an unforgettable experience. Creating an attractive environmen...
- What’s the difference between event marketing and event management?The difference between event marketing and event management is that one is about increasing product awareness and the other is about organizing gat...
- What is the purpose of event marketing?The purpose of event marketing is to promote your brand, products, and services. By putting on an event you draw attention to what your business of...
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Check out these nine common event marketing tactics for inspiration to help you create a marketing strategy with that “cool factor.”. 1. Auction or raffle. Host an auction or raffle to give away samples of your product/service, or auction off an experience such as a private meeting or tour.
Feb 2, 2024 · Hybrid event marketing. Another great event marketing example is a hybrid event. These events can be attended virtually and in-person, meaning they’re more easily accessible to a wider audience. It usually works by recording and streaming a real-life event to online attendees. Some of the best event marketing examples for a dual audience include:
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Event marketing shouldn’t be confused with event management, which is the process of planning, marketing and conducting events. What is an example of event marketing? Many businesses market their products/services at events like trade shows, conferences or exhibitions. These are all examples of where event marketing may take place.
Jan 25, 2021 · Event marketing is planning, organizing, and executing an event for the purpose of promoting a brand, product, or service. Events can take place in-person or online, and companies can either host an event, attend as an exhibitor, or participate as a sponsor. Event marketing refers to a variety of events. You could organize a small roundtable of ...
Nov 9, 2022 · This is a perfect example of experiential event marketing to drive brand awareness and enhance the attendee experience, which even B2B marketers can incorporate into their events. Key takeaways: Experiential event marketing campaigns — whether in-person or virtual— can drive customer engagement and sales in the B2B space by engaging with ...
