- User conferences. Conferences can be extremely attractive to people from all walks of life – even for industries you might not expect. They can also be great networking events, and typically have a theme relevant to the industry.
- Pop-up shops. Pop-ups are all the rage right now, from Boston to San Francisco, and everywhere in between. Rainbow Room, an iconic dining venue in New York City, launched a pop-up bar in 2017.
- Networking events & mixers. Networking events don’t have to be industry specific, but they can expand your reach both in and outside of your local area.
- Lunch and learns. Invite your customers, potential clients, or donors to join you for a lunch they won’t forget – as they learn about your business. As an example, a 501(c)(3) nonprofit teaching others about their experience in the industry, how to get started, and what to expect.
- “I Wanna Have a Sleepover in IKEA” of IKEA (2011) When furniture retail giant IKEA found out about the Facebook group that called themselves “I wanna have a sleepover in IKEA”, it invited 100 winners out of the almost 100,000 members to a sleepover inside its furniture warehouse in Essex in the UK.
- “Livestrong Chalkbot” of Nike (2009) Nike carved its name in experiential marketing with this award-winning campaign, meant to raise cancer awareness and promote Livestrong, the cancer foundation of Tour de France perennial champion Lance Armstrong, who is also famous for being a cancer survivor.
- “Guinness Class” of Guinness (2012) Guinness did not have a new product, and it did not have any new offering. But that did not stop it from coming up with a new campaign to build up on what it already has.
- “D Rose Jump Store” of Adidas and Derrick Rose (2013) Getting Chicago Bulls point guard Derrick Rose to sign a 13-year exclusive contract may have cost Adidas close to $185 million, but there is no denying that it was one profitable partnership, made even more successful by its experiential marketing strategy.
People also ask
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- Establish SMART Event Goals. Don’t worry, we already know how smart you are. SMART is just an easy-to-remember acronym to ensure proper goal setting. As with all marketing campaigns, the first few steps are always the most important.
- Select Appropriate ROI Metrics. Once the goals are established and agreed upon among the team members, decide the metrics with which each goal will be measured.
- Select an Event Marketing Campaign Attribution Model. When more deals begin to close after the event marketing campaign, how much credit should be attributed to the event?
- Create a Detailed Event Marketing Planning Timeline. Now that event goals and metrics are all set, it’s time to draw up the plan of attack. When outlining the event planning process, the focus should be on setting deadlines as opposed to a list of tasks.
- Lead Generation Activities. Lead generation is the process of collecting contact details of prospects so that a sales team can follow up and convert them to paying customers.
- Generating Leads Through Telemarketing. Telemarketing is a form of marketing conducted over the telephone. One of its most important roles is supplementing the sales force.
- Market Education and Price Justification. Market education is a valuable tool for companies that market complex products or services whose benefits may not be immediately obvious to customers and prospects.
- Channel Marketing Activities. Channel marketing is important to companies marketing their products through retailers or distributors. Channel marketing consists of support and training to ensure that channel partners have the skills, product knowledge and commitment to market the company’s products effectively.
Aug 20, 2019 · Even if you have unlimited resources, it’s a challenge to choose the right kind of events to plan and the correct event type (in-person, virtual, or hybrid), while maintaining a consistent brand and finding the right content. Company Goals. Strategic event planning starts with identifying organizational goals and using events to reach those ...
- Slack. I recently praised Slack for how cleverly the messaging app leverages its value proposition in another post, and the company’s Facebook ads are similarly appealing.
- Google. In what might well be the grandest understatement I’ve ever written, Google knows a thing or two about online advertising.
- A&E, Bates Motel. Timely holidays are an excellent opportunity to launch a themed Facebook ad campaign, but so many businesses drop the ball when it comes to the ad creative of these campaigns.
- Dollar Shave Club. The men’s grooming industry is a billion-dollar business (expected to bring in approximately $21 billion in revenue this year alone), making it a tough market for businesses offering men’s grooming products.
Jun 19, 2019 · Example #20: Billy Gene. This next webinar example, from Billy Gene is Marketing, makes good use of a funny video they created, but that’s not all they do well. Within the first three sentences they: Capture your attention with a funny pop-culture reference. Mention the exact date and time of their webinar.
Dec 28, 2020 · The Aerie clothing brand Instagram is a great example of how a brand can use its social media marketing strategy to create a sense of community. The brand uses its content to share stories and messages that empower their audience. Recommended Reading: How to Use Instagram for Business: A Beginner’s Guide with Examples. 11. Ask for Feedback ...
6 days ago · Trade show events; Radio ads; Television Ads; Store demonstrations; There’s really no limit to the creativity that marketers use to develop their marketing mix elements. Similar products often use different marketing mixes in the hope of reaching a slightly different target market (or covering part of the market their competitors haven't).