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How do I create a great event marketing plan?
What is an event marketing plan?
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What is event marketing?
Jan 24, 2023 · What is an Event Marketing Plan? An event marketing plan is a document outlining how you will promote and manage your upcoming events, such as tradeshows, conferences, and product launches. An excellent event marketing plan should be comprehensive, well-researched, and organized.
- Set your goals and objectives. What do you hope to achieve with your event? Do you want to generate leads, increase brand awareness, or educate your audience?
- Identify your target audience. Who are you trying to reach with your event? Once you know your target audience, you can tailor your marketing messages and channels to reach them.
- Create a compelling event message. What makes your event unique? What value will attendees get from attending? Your event message should communicate the benefits of attending your event and answer the question: “What’s in it for me?”
- Choose the right marketing channels. Various marketing channels are available, and the proper channels will vary depending on your target audience and budget.
Jan 25, 2021 · Event marketing is planning, organizing, and executing an event for the purpose of promoting a brand, product, or service. Events can take place in-person or online, and companies can either host an event, attend as an exhibitor, or participate as a sponsor.
- Allie Decker
Here’s an example of how you might structure your promotion timeline for a sales or networking event: Pre-launch (12-16 weeks prior): Define event goals, create your event website, establish a content strategy, develop your sponsorship program, and write press releases.
- Set goals and establish the basics. Set goals for your event so you can build your marketing strategy from them. If attendance is your key metric, a broad marketing approach that engages with a wide audience may be most successful.
- Plan out your content strategy. An event marketing strategy will keep your team organized about what content is being published on which platforms. Some forms of content you might consider include
- Prepare promotions. Effective promotional material will share the basic information about your event but will also tell people what they’ll gain by attending.
- Email marketing. Sending emails to potential attendees is easy and earns good results. Automated email campaigns don’t cost your team a lot of time or effort, and your existing email lists represent an interested audience.
Feb 12, 2020 · Having a conference center, exhibition hall, or fundraising venue buzzing with activity and happy attendees is every event planner’s dream, but it takes a lot more work than sitting back and hoping for the best. Hosting a successful event means crafting a slick marketing plan that gets attendees excited about… well, attending.
Frequently asked questions. What is event marketing? Event marketing describes the process of developing a themed exhibit, display, or presentation to promote a product, service, cause, or organization. It leverages in-person engagement to connect with customers. Events can occur online or offline.
