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We’ll review what an event marketing plan is and key components that will help you drive ticket sales and attendance. We’ll also share a free event marketing plan template with examples to help you build a promotion timeline quickly and easily.
- Define your event and its purpose. Defining your event: What is the event? Are you thinking of a trade show, seminar, conference, fair, or workshop? Each type of event has advantages and disadvantages, so choosing the right one for your goals is important.
- Research your audience. Part of planning a successful event is knowing whom you’re targeting. Research is key to understanding what event will appeal to your target audience and achieve your desired results.
- Create a budget and stick to it. You must start with a clear and realistic budget. Without a budget in place, it’s all too easy to overspend on marketing materials, advertising, and other necessary costs.
- Select the perfect venue, date, and time. Now that you know your audience and how much money you have to spend, you can begin planning the details. Here are important pointers to remember when choosing a venue, date, and time.
Apr 23, 2023 · An event marketing plan template enables you to guide your pre- to post-event marketing activities. You can outline the preparation and promotions necessary to increase awareness, reach your target audience, drive attendance, and stay on budget.
- Set goals and establish the basics. Set goals for your event so you can build your marketing strategy from them. If attendance is your key metric, a broad marketing approach that engages with a wide audience may be most successful.
- Plan out your content strategy. An event marketing strategy will keep your team organized about what content is being published on which platforms. Some forms of content you might consider include
- Prepare promotions. Effective promotional material will share the basic information about your event but will also tell people what they’ll gain by attending.
- Email marketing. Sending emails to potential attendees is easy and earns good results. Automated email campaigns don’t cost your team a lot of time or effort, and your existing email lists represent an interested audience.
An event marketing plan template is an outline you can use to plan and manage the promotional initiatives for upcoming events. Without a way to coordinate outreach and promotions, channels can overlap, deadlines slip, and potential attendees disengage.
- Why should I use Asana’s event marketing plan template?Asana’s event plan template lets you map out your entire event marketing timeline, from pre-planning tasks through event promotion and follow-up. O...
- What should your event marketing plan template include?Your event marketing plan should include your event promotion timeline and any related tasks, including planning, promotion, day-of, and post-event...
- What types of events can you use Asana’s event marketing template to plan?You can use our event marketing plan template to map out the promotion plan for any business event that requires marketing. This may include in-per...
Aug 18, 2023 · What is an event marketing plan? An event marketing plan is essentially your blueprint for promoting an event. It’s a guide that breaks down the steps of advertising your event — from setting goals to wrapping things up post-event.
Dec 15, 2023 · To create an effective event marketing plan, you need to know who your customers are, what they want to see in an event, and identify which channels they use — such as TikTik for Gen Z. Create social media blasts. Let the world know about your event with announcements on your social media channels, sharing that there’s a new event on the horizon.
