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- There are steps to take before, after, and during an event. Here’s an example: Pre-event: setting up the landing pages and posting on social media. During the event: Posting Twitter threads, event hashtags, and live streaming on YouTube. Post-event: analyzing attendee engagement metrics and sending automated email follow-ups.
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Aug 7, 2023 · What is Event Marketing? Event marketing is a promotional strategy that involves face-to-face contact between brands and their consumers at events like conferences, trade shows, or seminars. Brands use event marketing to reach out to potential customers, build relationships, and create memorable experiences that consumers associate with their ...
Event marketing shouldn’t be confused with event management, which is the process of planning, marketing and conducting events. What is an example of event marketing? Many businesses market their products/services at events like trade shows, conferences or exhibitions. These are all examples of where event marketing may take place.
- What Is Event Marketing?
- Types of Event Marketing
- The Event Marketing Process
- Event Marketing Plan
- Your Event Website Is Critical
- Types of Websites
- Create An Email Marketing Plan That Doesn’T Irritate Potential Attendees
- Event Email Marketing
- Top 5 Email Marketing Tips For Events
- You Can’T Avoid Using Social Media
"Event marketing" is a pretty broad term. So, what is event marketing? It can have different meanings, but by and large, event marketing can mean one of two things: marketing tactics used to promote events or the strategic use of events as a marketing tactic to promote an organization, mission, etc. In either scenario, whether promoting your events...
If the event marketing you do involves planning a calendar of events that will support your marketing plan, then your strategy and planning process will be more complicated and nuanced. For others, it’s a promotional plan for a specific event that can be broken down into a more manageable plan. 1. Email Marketing 2. Event-based strategy 3. Event we...
Events are costly, which is why determining your event strategy is important. Your budget, goals, and more will determine what events you plan and the type of promotion you run with. The event marketing process begins by acknowledging that there is an event that can help your organization achieve a goal. Events can add to the sales pipeline, help i...
Promotion, Promotion, Promotion
Your event deserves to have a killer promotion plan. But it’s not always easy to know where to start. Your marketing plan should begin right when event planning begins. The two go hand in hand. After all, without a great promotion strategy, no one will know about your event. So, how do you do it? We’ve created a basic event marketing plan template below to help you get started.
Know Your Event
The first step in your event planning is understanding your event and its purpose. From there, you can focus in on the details such as event name, theme, tagline, and color scheme. This event breakdown will serve as the blueprint for your event marketing plan.
Know Your Event Basics
1. Event Name 2. Event Purpose 3. Event Type(In-person, Virtual, or Hybrid) 4. Theme 5. Tagline 6. Color Scheme
There are few events that can get away with not having an event website. If you’re not sure if you need a marketing website or a registration website for your event, think of it this way. Your event website will be the primary touchpoint you have with potential attendees. It needs to contain key information and convince attendees to register. Event...
First, what type of website will you be building? Event websites can be broken into two types, registration websites, and marketing websites. While there are many other types of websites that exist in the world, those are the two to choose between when creating a website for an event.
Email marketing is a key part of all promotion plans. If you aren’t using an email marketing tool, find one quickly! They make it easier to design and automate emails. When planning, don’t overdo it. If you create a great, attention-grabbing subject line you’ll get those opens, but if you spam attendees they’ll unsubscribe.
The right event email marketingcan ensure you get the largest and most relevant audience for your event – but your efforts shouldn’t stop there. You want to build a buzz around your event and get your registrants engaged and talking before, during, and after your meeting or conference. The effectiveness of email marketing is proven, and your leader...
Use online email marketing software to easily review, manage, segment, and update your contact lists. Targeted campaigns will significantly drive registration.Segment your email audiences. Rather than sending the same promotional materials to your entire audience, thoughtfully segment your audiences and create email content that's relevant to each specif...Create your emails to be consistent with your event website to ensure brand cohesion.Maximize registration and audience engagement by pre-scheduling emails, automating updates, sending confirmation and thank you emails, and sending email updates that apply to specific audiences and...In terms of free promotion, social media is one of the best tools. If you have a presence on all platforms, then you’ll want to promote on all of them. However, if your demographic trends towards using Instagram, don’t feel the need to promote your event on every platform.
Feb 2, 2024 · What is an example of event marketing? One of the most common examples of event marketing is a product launch. Apple is quite popular for hosting hybrid marketing events to announce the launch of their newest products. How effective is event marketing? Event marketing is highly effective, when done correctly it can help businesses to
- 9 min
Jan 25, 2021 · Chapters. What is Event Marketing? Types of Event Marketing. Benefits of Event Marketing. Event Marketing Plan. Measuring Your Event. What is event marketing? Event marketing is planning, organizing, and executing an event for the purpose of promoting a brand, product, or service.
- Allie Decker
At its core, event marketing is another way to target an audience. Whether you’re hosting or attending an event as a representative, you’re already interacting with a segmented audience. While you might send targeted messages on social media using specific hashtags, event marketing allows you to get your product physically in front of your ...
Dec 12, 2023 · 1. Event marketing generates new business. Brands choose event marketing for offline and online events to get people interested in their products or services. The face-to-face, hands-on approach allows attendees to ask questions, experience the product, and connect with the business representative.
