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Aug 24, 2022 · Here are successful examples of event marketing that can inspire your promotion ideas: 1. User Conference: Oracle Code One (JavaOne) User conferences are a formal gathering of thought leaders, industry influencers, and industry titans. They often revolve around one or two themes within an industry.
Jan 4, 2023 · Meeting and chatting with peers. Live Q&As. Virtual vendor booths. 1:1 speed networking. Pro tip: if you’re thinking about entering the world of virtual event marketing, make sure you’ve got an online event platform like Livestorm that enables interactivity through live polling, question upvoting, and breakout rooms.
- Is event marketing the same as experiential marketing?No, event marketing isn’t quite the same as experiential marketing. Event marketing is a way to promote your products or services by organizing in-...
- What are the five essential features of event marketing?The five essential features of event marketing are: Reaching out to the right exhibitors and presenters that match your target audience. Choosing t...
- How do you create an event marketing strategy?You create an event marketing strategy with the following steps: Establish achievable goals and a realistic budget Plan out your content schedule a...
- What are the three components of event marketing?The three components of event marketing are: Stimulating attendees’ senses to create an unforgettable experience. Creating an attractive environmen...
- What’s the difference between event marketing and event management?The difference between event marketing and event management is that one is about increasing product awareness and the other is about organizing gat...
- What is the purpose of event marketing?The purpose of event marketing is to promote your brand, products, and services. By putting on an event you draw attention to what your business of...
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Check out these nine common event marketing tactics for inspiration to help you create a marketing strategy with that “cool factor.”. 1. Auction or raffle. Host an auction or raffle to give away samples of your product/service, or auction off an experience such as a private meeting or tour.
Jan 25, 2021 · Event marketing is planning, organizing, and executing an event for the purpose of promoting a brand, product, or service. Events can take place in-person or online, and companies can either host an event, attend as an exhibitor, or participate as a sponsor. Event marketing refers to a variety of events. You could organize a small roundtable of ...
- Allie Decker
- Impeccable B2B marketing skills. Unsurprisingly, today’s event manager is expected to be a marketing mastermind. For experts like Michelle Cogliano, Senior Director, Global Field Marketing & Events at Transmit Security, full-circle marketing expertise is a prerequisite to the modern event marketer role.
- An eagle-eye for branding. Today’s leading Event Marketing Managers don’t just understand the inner workings of a robust B2B marketing strategy; they also recognize the long-term value of event branding.
- Top-tier tech skills. With 72% of Vimeo survey respondents expecting to maintain or increase their virtual event attendance even after the return of in-person events, it’s safe to say that knowing the ins and outs of a modern MarTech stack is a top skillset for event marketers.
- No fear of numbers. With 13% of gross annual revenue at B2B tech companies going straight to marketing departments and 22% of that going directly towards events, it’s understandable that the C-suite expects something a little more concrete than ‘70% of attendees enjoyed our event’.
Analytics and Performance Measurement. Analytics and performance measurement are indispensable skills for Event Marketing Managers in 2024. The ability to track KPIs, analyze event data, and gauge ROI is critical for making informed decisions and demonstrating value to stakeholders. Event Marketing Managers must adeptly use analytics tools to ...
Feb 2, 2024 · Hybrid event marketing. Another great event marketing example is a hybrid event. These events can be attended virtually and in-person, meaning they’re more easily accessible to a wider audience. It usually works by recording and streaming a real-life event to online attendees. Some of the best event marketing examples for a dual audience include:
