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Mar 25, 2024 · Baidu Tuiguang (百度推广) Baidu Tuiguang refers to Baidu's promotion platform where advertisers can create and manage their advertising campaigns, including text ads, display ads, and more. Baidu Wangmeng (百度网盟) Baidu's display network, boasting over 600,000 partner websites of all types of sectors and areas of interest.
May 30, 2023 · What is Baidu. Baidu, often referred to as "China's Google," is the giant Chinese search engine that has shaped the country's digital landscape. It is among the largest search engine platforms in the world and enjoys great popularity in China. On Alexa, it even ranks as the fifth most popular platform in the world.
Jun 28, 2023 · Additionally, we will conduct a SWOT analysis to evaluate the company's strengths, weaknesses, opportunities, and threats. Furthermore, we will examine Baidu's competitors in the industry, considering their strategies and potential impact on Baidu's future growth. Join us as we uncover the key factors shaping Baidu's trajectory in 2023 and beyond.
- Keyword Match Types
- PPC Ads Display in Different Ways
- Tuiguang Account Automatically Links with Baidu Tongji Account
- Daily Budget and Geo-Targeting Can Be Set Up at Account Level
- Advanced Style Ads
- Folder Monitoring and Convenient Management
- Business Bridge Mobile Consultancy
- Coupons and Gifts
- Various Search Channels
- Not Easy to Set Up An Account in Search Ads
There is a big difference between Tuiguang and AdWords in keyword match types. AdWords has broad match modifier, Tuiguang doesn’t. However, Tuiguang divides phrase match types into three sub-types: phrase-core, phrase-synonym, and phrase-exact. So Tuiguang has a total of six match types: 1. broad 2. phrase-core 3. phrase-synonym 4. phrase-exact 5. ...
AdWords displays PPC ads at the top left, right-hand side, and bottom left areas of the first search results page. The top left area may contain up to three ads; the right-hand side may contain up to eight ads, and may continue onto the second results page; and bottom left area may contain up to three ads. One ad can only show once on a single sear...
Once your Tuiguang account has been set up, your account will be automatically linked to an exclusive Baidu Tongji account (equivalent to Google Analytics). This means that you can click a link in Tuiguang and go directly from your Tuiguang to your Tongji account – so you don’t need to apply for a Tongji account separately. Great! However, if you a...
In Baidu Tuiguang, you can set up your daily budget and geo-targeting at account level, which is quite useful if you have several campaigns within the account and want to control the total spending of all of them. It also saves you time if most or all of your campaigns target the same locations, as you don’t need to set up geo-targeting for the cam...
Tuiguang provides advanced style ads for customers. You can add an image (called a ‘Phoenix image’) or your website logo to your ads, and also add sitelinks to them. There is no extra charge for adding the image (or logo) to your ads. Once your ad gets top exposures, the image (or logo) will be shown together with the ad, which can make your ad loo...
At the bottom left of the Tuiguang dashboard, there is a ‘monitor folder’ icon immediately above the toolbar. If you click the icon, you can set up folder monitoring. Important keywords from different groups can be selected and put into one or several folders. These keywords in the folder(s) are just copies, and putting them there will not affect t...
Baidu has a software tool called “Baidu Business Bridge”. If you download and install the software, and input a snippet of code into your website, a visitor to your website will simply be able to click a consultancy icon and immediately start an online chat with your service staff, without needing to install any software themselves. Tuiguang offers...
Tuiguang calculates your points based on how much you spend on your PPC campaigns and how long they’ve been running. These points can be converted into gifts (e.g. iPad) or coupons. However, you must remember to claim them before their expiry dates! To claim your gifts/coupons, you need to click “account centre” (‘帐户中心’ in Chinese), and then click ...
Apart from the normal Baidu Tuiguang search and display networks, Baidu provides a variety of other search channels (or products) for customers. They are listed as follows: 1. Brand Zone 2. Brand Landmark 3. Knowledge Marketing 4. Education Marketing 5. Health Marketing 6. Baike Marketing Brand Zone:This is a bespoke advertising platform for famous...
In AdWords, users can set up a new AdWords account in minutes. However, it is a very different process in Tuiguang. Before you open a new account, you are required to provide a business license and proof of ownership of your website to Baidu for verification. The deposit for opening the account is at least 50,000 Chinese Yuan (roughly £5,000). The ...
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Feb 22, 2024 · Baidu PPC, also recognized under various names such as 百度推广, Baidu Phoenix Nest, Baidu Ads, Baidu Adwords, Baidu SEM, and Baidu Tuiguang, represents Baidu's sophisticated pay-per-click advertising platform. Within this system, advertisers engage in competitive bidding for a selection of keywords.
Jun 16, 2023 · Baidu, known as the "Google of China," is the leading online advertising platform. With Baidu PPC, companies can bid on relevant keywords and have their ads appear prominently in search results. To use Baidu PPC, a company must be legally registered in China. Advertisers must provide verifiable company information to comply with Baidu's guidelines.
Baidu is the main search engine in China, accounting for over three quarters of search engine revenue, followed by Google China with only 10%, and Sogou with 8%. Baidu grants you access to around 555 million users, while Google China will only reach around 75 million users. This dominance makes a well-planned strategy for Baidu an essential ...
