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Brand

/brand/

noun
- 1. a type of product manufactured by a particular company under a particular name: "a new brand of detergent" Similar makelinelabelmarquetypekindsortvarietytrade nametrademarkproprietary namelogoarchaic:chop
- ▪ a brand name: "the company will market computer software under its own brand" Similar makelinelabelmarquetypekindsortvarietytrade nametrademarkproprietary namelogoarchaic:chop
- ▪ a particular identity or image regarded as an asset: "you can still invent your own career, be your own brand"
- ▪ a particular type or kind of something: "his incisive brand of intelligence" Similar typekindsortvarietyclasscategoryspeciesgenrebreedstylestampcastilkkidneyinformal:stripe
- 2. an identifying mark burned on livestock or (formerly) criminals or slaves with a branding iron: "the brand on a sheep identifies it as mine" Similar identifying markidentificationmarkerearmark
- ▪ a branding iron. archaic
- ▪ a habit, trait, or quality that causes someone public shame or disgrace: "the brand of Paula's alcoholism" Similar stigmashamedisgracestaintaintblotblot on one's escutcheonblemishmarkslurliterary:smirch
- 3. a piece of burning or smoldering wood: "he took two burning brands from the fire"
- ▪ a torch. literary
- 4. a sword. literary
verb
- 1. mark with a branding iron: "the seller had branded the animal with his grandfather's name" Similar markstampburnsearidentify
- ▪ mark indelibly: "an ointment that branded her with unsightly violet-colored splotches"
- ▪ mark out or describe as having a particular bad or shameful quality: "she was branded a liar" Similar stigmatizeaccuse of beingmark outdenouncediscreditvilifybesmirchcharacterizelabelclassifycategorize
- 2. assign a brand name to.
- ▪ promote (a particular product or company) by means of advertising and distinctive design: "we'll have the ability to market and brand our own product"
Word Origin Old Englishbrand ‘burning’ (also in brand (sense 3 of the noun)), of Germanic origin; related to German Brand, also to burn1. The verb sense ‘mark with a hot iron’ dates from late Middle English, giving rise to the noun sense ‘a mark of ownership made by branding’ (mid 17th century), whence brand (sense 1 of the noun) (early 19th century).
Derivatives
- 1. brander noun
Scrabble Points: 8
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People also ask
What are the different types of brand?
While there is one definition of brand, the concept’s application differs for different aspects. Generally, a brand is categorized into three umbrella types. These are – Offering Brand: When an identity is built around a tangible or intangible offering, it is referred to as an offering brand.

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Is a name a brand?
Generally, people consider a name, logo, colour, and even sound to be a brand. While they’re partially correct as these do form elements of a brand, they are just scratching the surface.

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What is a corporate brand?
Corporate Brand: This is the brand of the parent company that deals with the offering. Usually, a single company offers more than one branded offering. In such cases, a corporate brand is also developed to differentiate the corporate identity from the brand identity.

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What is a brand identity?
Brand identity is a collection of individual components, such as a name, a design, a set of images, a slogan, a vision, writing style, a particular font or a symbol etc. which sets the brand aside from others.

Brand - Wikipedia

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