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Apr 14, 2015 · April 14, 2015. 5 min read. The Secret to Online Success: What Makes Content Go Viral. The psychological dimensions of what gets shared and shared and shared again. By Liz Rees-Jones,...
Benziger's Brain Types. Dr. Katherine Benziger's approach to personality is based on the idea that we all have a dominant and preferred way of thinking. This dominance is determined by the quadrant of our brains that are naturally the most efficient. In Benziger's model, people's brains are separated into four zones.
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upbeat stories or makes others feel good rather than some-one who shares things that makes others sad or upset. Shar-ing positive content may also help boost others’ mood or provide information about potential rewards (e.g., this restaurant is worth trying). %:*6;52;;276 Importantly, however, the social transmission of emo-
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Apr 1, 2012 · Virality is partially driven by physiological arousal. Content that evokes high-arousal positive (awe) or negative (anger or anxiety) emotions is more viral. Content that evokes low-arousal, or deactivating, emotions (e.g., sadness) is less viral.
- Jonah Berger, Katherine L . Milkman
- 2012
- Why It Matters to Understand This
- Thinking Styles Based on Your Brain Functions
- The Importance of Using Your Natural Preferred Thinking Styles
- Thinking Styles - Resources
Dr Katherine Benziger takes a completely different approach to thinkingstyles assessment. This is in complete contrast to the theoretical andphilosophical basis of most psycho-metric tests, that focus on thephysiological and neurological aspects of how our brains actuallyfunction. As this is a physiological and neurological assessment it is arguabl...
Mode 1 located in the basal left- Brain functions: order and habit; ordered procedures; sequential routines Response to stimulus: remembers definitions; remembers what is - as describedMode 2 located in the basal right- Brain functions: spiritual experience; rhythm and feeling; harmony Response to stimulus: remembers definitions; picks up emotional tone andthe presence or absence...Mode 3 located in the frontal right- Brain functions: internal imaging; metaphor and imagination; expressiveness Response to stimulus: sees the essence of things, in pictures and metaphorsMode 4 located in the frontal left- Brain functions: structural analysis; prioritising and logic; mathematics Response to stimulus: converts into logical results or effects; leads to, or produces r...Wequite naturally prefer to use the thinking style associated with our natural strength - this is referred to as the"preferred thinking and behavioural mode". This is important and has a very practical application for you: 1. Adapting your natural thinking style to accommodate others affects your performance Katherine Benziger has identified that w...
Further reading: Books By Katherine Benziger Presentation Slideshow: Benziger Thinking Styles Assessment Note- there are c80 slides in this presentation but it contains some very useful information. Do the test: My Benziger Note: 1. This is nota free test. It is currently on offer at a reduced price of $39.99 2. I have no commercial relationship wi...
Dr. Katherine Benziger, who established and studied the physiological foundations for Type and Falsification of Type over the past two decades, expanded on Dr. Jung's observations regarding the results or costs of Falsifying Type. Dr. Benziger, using her Benziger Thinking Styles Assessment (BTSA) to gather and study data of individuals who had ...
A person’s natural thinking style can be eclipsed or invalidated by the pressures of the circumstances they live in. ‘Falsification of type’, is the term coined by Dr. Carl Jung to describe any situation in which an individual has ignored or denied their type or natural preference with persistence- in favor of a modeled way of being that is more acceptable and rewarded within the person ...
