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Sony's distinctive style of personnel management derives from the founding prospectus Masaru Ibuka penned for Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering), Sony's former name.
Ibuka replied at once, urging Morita to come to Tokyo. Since he had been offered a job as a lecturer at the Tokyo Institute of Technology (Tokodai), Morita wasted no time in moving to Tokyo and in renewing their acquaintance.
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Masaru Ibuka was born in Nikko City, Japan, in 1908. He studied electronics at Waseda University, Tokyo, where he became known as a “student inventor of genius.” After working for a series of scientific companies, he was employed by the Japanese Navy as a civilian radio engineer in its Wartime Research Committee, where he met Akio Morita.
Nov 13, 2006 · Akio Morita, the naval officer, and Masaru Ibuka, the engineer, would stay partners and friends for more than 40 years, along the way building Sony, one of the iconic brands of the Japanese...
This question of name recognition troubled Ibuka and Morita more than anyone. They knew "Tokyo Tsushin Kogyo" was not readily understood overseas. In the past they had tried translating the name as Tokyo Teletech or Tokyo Telecommunications, but this did not solve the problem of pronouncing "Totsuko," nor did the name indicate what the company did.
Jan 13, 2018 · After the Second World War, at the age of 25, Akio helped start the Tokyo Telecommunications Engineering Corporation (Tokyo Tsushin Kogyo KK) with his business partner Masura Ibuka, in 1946.
Feb 4, 2016 · He graduated from Waseda University, Tokyo, Japan, with the B.S. degree in electrical communications in 1933. His thesis was on an experimental projection-type television system using a nitro-benzol Kerr cell, a pair of Nichol's prisms, and a carbon arc with a rotating mirror wheel.
