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Dec 19, 2019 · The BAL logo is inspired by the NBA and FIBA’s commitment to establishing the BAL as a world-class professional league that champions inclusion and youth development, provides an...
Jul 1, 2022 · BAL is a joint project between the NBA and Fiba, basketball’s world governing body, that hopes to tap into a market with a huge, tech-savvy and youthful population, while also giving African...
Dec 19, 2019 · The BAL logo is inspired by the NBA and FIBA’s commitment to establishing the BAL as a world-class professional league that champions inclusion and youth development, provides an entertaining product for fans of all ages, and drives economic growth across the continent. The logo’s colors convey multiple meanings.
- An Unparalleled Opportunity
- Developmental Impact
- A Sector Ripe For Investment
- People-To-People Ties
- Room For Growth
- Hopes For The League
- Further Reading
Dr. Houda Jorio, spokesperson for Moroccan BAL team AS Salé, describes the BAL as “the greatest opportunity a Moroccan team has ever seen.” Reflecting on the team’s rise to prominence, she attributes the turning point to the team’s first taste of international competition in Dubai over a decade ago. Despite only getting into that tournament after a...
The passion and buzz surrounding the league extends well beyond the confines of basketball. Pabi Gueye, coach of Senegal’s BAL team AS Douanes, describes the BAL as “an important vector of development,” and in a powerful acknowledgement of the league’s potential for impact, the Agence Française de Développement (AFD) has been announcedas an officia...
Discussion of the African sports sector’s developmental impact must also take into account the economic growth and employment potential, which make the sector ripe for investment. The global sports industry has surpassed $500 billion annually, according to a report by Research and Markets, and emerging markets lead the sector’s robust growth. With ...
The developmental and economic draws of the BAL are also complemented by an opportunity to build people-to-people ties through sport, both between African countries and between Africa and the United States. The BAL itself is effectively a product of US-Africa basketball linkages and the culmination of growing engagement, including the NBA Academy A...
While the league’s potential and merits are clear, it is worth stressing that the ecosystem will not change overnight. Progress will be step by step, according to stakeholders, and key areas for growth remain. A recent surveyby the African Sports & Creative Institute found that a vast majority of industry stakeholders noted the sector as “underdeve...
So while the BAL cannot be expected to revolutionize Africa’s sports ecosystem all at once, it can be a jolt that elevates African basketball, offers a developmental success story, and convinces investors of the vibrancy of African sports and creative industries. But a jolt is good for nothing if momentum is not maintained. Thus, it is telling that...
Image: Action between Rwanda's Patriots Basketball Club and Madagascar's GNBC in the Basketball Africa League qualifiers in Kigali, Rwanda in December 2019. (Flickr/Paul Kagame).
Dec 20, 2019 · The BAL logo is inspired by the NBA and FIBA’s commitment to establishing the BAL as a world-class professional league that champions inclusion and youth development, provides an entertaining product for fans of all ages, and drives economic growth across the continent. The logo’s colors convey multiple meanings.
The BAL logo is inspired by the NBA and FIBA’s commitment to establishing the BAL as a world-class professional league that champions inclusion and youth development, provides an entertaining product for fans of all ages, and drives economic growth across the continent.
The BAL logo is inspired by the NBA and FIBA’s commitment to establishing the BAL as a world-class professional league that champions inclusion and youth development, provides an entertaining product for fans of all ages, and drives economic growth across the continent.
