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Mar 25, 2024 · The Shanghai-based video and photo-sharing app raked in $500mn in net profit last year on revenues of $3.7bn, according to four people briefed on the figures, which are not public. By contrast, it ...
Mar 8, 2022 · The app — called Xiaohongshu in Chinese — is rewriting the rules of shopping in China. Xiaohongshu's primarily young, affluent users have spent $23 million through the app to date, according ...
Xiaohongshu (Chinese: 小红书; pinyin: xiǎohóngshū; lit. 'Little Red Book'), also known as RED [1] [2] , is a social media and e-commerce platform. It has been described as "China's answer to Instagram ", [3] and is sometimes referred to as " Chinese Instagram ".
- June 2013
- Shanghai, China
- Miranda Qu Fang & Charlwin Mao Wenchao
- Xiaohongshu
Nov 25, 2022 · In China, the demand for lip mud products is growing, particularly among younger consumers. However, the market is occupied by early-mover brands that have established a strong presence. Xiaohongshu’s data analysis showed that the main competitor takes up more than 70 per cent of online searches on the platform.
Nov 8, 2021 · A man walks past the booth of Chinese startup Xiaohongshu, which means "little red book" in Chinese, at the Big Data Expo in Guiyang, Guizhou province, China May 27, 2019.
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Dec 22, 2023 · China’s Instagram-like social platform Xiaohongshu Technology Co. will book a profit this year, according to people familiar with the matter, signaling its e-commerce venture is paying off.
Apr 11, 2022 · 11 April 2022 0 comment. Often compared to Instagram or Pinterest, Xiaohongshu (or RED in English) helps users discover and buy luxury, fashion and beauty products. It can also be an essential tool for building community around a brand in China, writes Mark Bellamy from Aiken Digital. Comparing Chinese platforms to those we are familiar with in ...
