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Feb 15, 2018 · Yair Landau took the deal back to the brass at Sony who, as he recalled, responded thusly: Nobody gives a shit about any of the other Marvel characters. Go back and do a deal for only...
Oct 28, 2023 · Recognizing him as one of the publisher's most iconic characters, in 1998, a Sony exec named Yair Landau was brokering a deal with Marvel Comics for the cinematic rights to Spider-Man and...
Apr 27, 2019 · This was back in 1998; Marvel Entertainment was recovering from financial difficulties, and responded to Landau's request for Spider-Man by saying Sony could have access to pretty much every...
- philip@freelancephilip.co.uk
- 4 min
- "Nobody gives a s**t about any of the other Marvel characters."
- IGN Recommends
By Shabana Arif
Updated: Aug 16, 2018 10:57 pm
Posted: Feb 16, 2018 3:10 pm
If you've managed to keep up with the buying-and-selling of the movie rights to Marvel's stable of superheroes, you'll know that Sony owns the rights to Spider-Man, but it turns out that it could have owned the whole shebang in a proposed deal 20 years ago - that it turned down.
The Big Picture: The Fight for the Future of Movies - an upcoming book by Ben Fritz - recounts the moment in 1998 (via io9) when a Sony executive apparently stated that "nobody gives a s**t about any of the other Marvel characters. Go back and do a deal for only Spider-Man.”
"In 1998, a young Sony Pictures executive named Yair Landau was tasked with securing the theatrical screen rights to Spider-Man. His company had DVD rights to the web slinger but needed the rest in order to make a movie," reads the excerpt from Fritz' book.
WSJ reports that when Sony Pictures chief Yair Landau offered to purchase Spider-Man's rights, Marvel's Ike Perlmutter countered with an offer to sell the movie rights to all of their characters (at least their biggest ones) for only $25 million ($38 million in 2018 dollars).
Jul 5, 2023 · Ben Fritz: Still, Yair, who grew up watching Spider-Man cartoons believed it could be the hit Sony was looking for. He thought it was worth putting up with Ike's antics. Yair Landau: They had...
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Aug 30, 2023 · During an episode of The Journal (via Bleeding Cool ), a former Sony junior business executive, Yair Landau, revealed that Sony Pictures had the chance to acquire every Marvel Comics character for only $25 million when they were going for the Spider-Man rights.
