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Any cognitive or perceptual process that is distorted by the need to maintain and enhance self-esteem, or to perceive oneself in an overly favorable manner
A self-serving bias is any cognitive or perceptual process that is distorted by the need to maintain and enhance self-esteem, or the tendency to perceive oneself in an overly favorable manner. It is the belief that individuals tend to ascribe success to their own abilities and efforts, but ascribe failure to external factors. When individuals reject the validity of negative feedback, focus on thei... Wikipedia