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- Ron Rice, a high school chemistry teacher who had been trained to explore for oil, but who instead made a fortune by concocting coconut-laced suntan lotion in a 20-gallon garbage can in his garage and seductively branding it Hawaiian Tropic, died on May 19 in Daytona Beach, Fla. He was 81.
www.nytimes.com › 2022/05/27 › business
May 23, 2022 · Ron Rice, founder of iconic sunscreen company Hawaiian Tropic, died Thursday at a hospital in Daytona Beach, Florida at the age of 81.
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May 27, 2022 · Ron Rice, a high school chemistry teacher who had been trained to explore for oil, but who instead made a fortune by concocting coconut-laced suntan lotion in a 20-gallon garbage can in his...
May 21, 2022 · Ron Rice, ‘Suntan King’ who founded Hawaiian Tropic, dies at 81. The former “mountain boy” from North Carolina built an empire of sun-care products, promoting his lotions and oils...
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Rice was an early participant in what would become known as guerilla marketing — getting a product’s name in the mainstream through a variety of promotional methods, some of them unconventional. It worked, as Hawaiian Tropic became a mainstay on the shelves in drug stores, grocery stores and T-shirt shops the world over — a far cry from the surfsid...
Among the celebrity judges Rice courted during the pageant’s run was a future United States president, Donald Trump, who met his second wife, Marla Maples, when she was a Miss Hawaiian Tropic contestant. Trump’s relationship with Rice and Rice's annual event was also seen as the impetus for Trump’s later purchase of the Miss Universe franchise. The...
Over the past few years, in an effort to chronicle his amazing life, Rice collaborated with author Jeff Snook on an autobiography, “Great Times and Tan Lines.” Work bogged down at times for various reasons, and up until his final days, Rice was helping sort through photos and writing captions for the book that will now be published posthumously. “W...
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Hawaiian Tropic is an American brand of suntan lotion that was founded by Ron Rice in 1969. Hawaiian Tropic became the largest private manufacturer of sun care products in the United States. The company was acquired by Playtex Products, Inc. in May 2007.
Jun 1, 2022 · Ron Rice, an Asheville native who grew up dirt poor but went on to rub elbows with the rich and famous after creating Hawaiian Tropic suntan lotion, has died. He was 81.
Jun 29, 2022 · Susan Orlean writes about the Ron Rice, who recently passed. Curiously, he was not a tan man, but, with Hawaiian Tropic, he became the king of tan.
