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George Jacob "G.J." Mecherle [1] (pronounced "Ma-herl") (June 7, 1877 - March 10, 1951) was the founder of State Farm, headquartered in Bloomington, Illinois. Mecherle, a farmer who later became an insurance agent, founded State Farm after becoming dissatisfied with the insurance rates charged to farmers, as those rates included the risks of ...
G.J. Mecherle launched State Farm in 1922. The State Farm® Good Neighbor Center spotlights G.J., his vision, and offers a unique view from his office. Get to know the farmer from Merna, IL, the people who support him, and how they kick-started one of America’s most iconic brands.
George J. Mecherle established State Farm in 1922 as a mutual automobile insurance company for farmers. Having spent most of his career as a farmer in rural Illinois, Mecherle recognized the unmet insurance needs of the agricultural community.
George J. Mecherle. State Farm Insurance. 1922–1937. Industry: Finance. Era: 1920. Leaving the family farm in 1918 to tend to his ailing spouse, Mecherle joined an automobile insurance company and quickly discovered that farmers were charged the same auto insurance rates as non-farmers even though they were consistently less accident prone.
May 31, 2018 · Key Takeaways. Mecherle's ancestors were German farmers and immigrated to America, eventually settling down in Bloomington, IN. The rule of George's household was integrity. It was their duty to become trusted members of the community.
When George Jacob "G.J." Mecherle was born on 7 June 1877, in Bloomington, McLean, Illinois, United States, his father, Christian J. Mecherle, was 47 and his mother, Susan J Hull, was 34. He married May Edith Perry on 6 November 1901, in Bloomington, McLean, Illinois, United States.
Feb 6, 1996 · This is the biography of George J. Mecherle, an Illinois farmer who conceived of a plan to bring low-cost honest auto insurance to the farming people of his home state. It tells of his struggle to get the business established and the growth of his venture.
- Karl Schriftgeisser
An engaging, inspiring biography of George J. Mercherle that details his struggle—and ultimate success—to bring low-cost, honest auto insurance to the farming people of Illinois.
Jul 24, 2012 · A Biography of George J. Mecherle and a History of the State Farm Insurance Companies of Bloomington, Illinois. By Karl Schriftgiesser. New York, Random House, Inc., 1955. Pp. 243. $3.50. Published online by Cambridge University Press: 24 July 2012.
State Farm was founded in June 1922 by retired farmer George J. Mecherle as a mutual automobile insurance company owned by its policyholders. [10] The firm specialized in auto insurance for farmers and offered better rates than rival companies, which must also cover expensive premiums of the urban motorists. [ 11 ]
