Search results
We did not find results for: define loss aversion.
Check spelling or type a new query.
We did not find results for: define loss aversion.
Check spelling or type a new query.
People's tendency to prefer avoiding losses to acquiring equivalent gains, a behavior first identified by Amos Tversky and Daniel Kahneman
Loss aversion is a psychological and economic concept, which refers to how outcomes are interpreted as gains and losses where losses are subject to more sensitivity in people's responses compared to equivalent gains acquired. Kahneman and Tversky (1992) suggested that losses can be twice as powerful psychologically as gains. Wikipedia