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- DictionaryLoss-lead·er/ˈlôs ˌlēdər/
noun
- 1. a product sold at a loss to attract customers.
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- Loss leader
Product sold below cost to stimulate other, more profitable sales
A loss leader is a pricing strategy where a product is sold at a price below its market cost to stimulate other sales of more profitable goods or services. With this sales promotion/marketing strategy, a "leader" is any popular article, i.e., sold at a low price to attract customers. Wikipedia
