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- The short answer is yes as we explore below. Customer testimonials are an essential part of building up your on-line business. They can help greatly with the conversion rate of visitors to your business website to customers. This is because they add legitimacy to your website and make people more willing to buy from you.
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Jul 5, 2021 · Testimonials enable potential clients to hear from your past/current clients about what it is like to work with you. They are a way for people to understand how you can help them with your skills. Think of it as providing a service to these people before they are even a paying client, for free!
People also ask
Why do testimonials work?
Is it possible to collect customer testimonials?
Should you use testimonials to convert more leads on your website?
Can I use customer testimonials anywhere?
- Be Selective
- Show Face
- Show Them Off Everywhere
- Remember Your Buyer Personas
- Never Fake It
- Get Video
- Get Started
A key to using testimonials is to choose the ones that work best. Instead of direct recommendations of your product (”I think its great!”), find testimonials that provide product details that explain it satisfies a consumer need or tackles a pain point. Testimonials that provide specific product benefits will induce sales.
Make your testimonials eye-catching by adding an image next to your customer’s statement. Research has shown that adding a picture increases your click-through-rateby a significant amount. Prospects like to put a face to a name. It helps them feel more secure and confident in what you’re claiming. It shows that it’s coming from a real person. Addin...
Once you get great testimonials for your website it’s important to show them off. Make sure to add them across your website, wherever appropriate. Add them to your homepage, contact page, case studies page, or even create a dedicated testimonials page. After you determine where you’re going to add your testimonials, talk with your web designerto de...
When gathering your testimonials it’s important to make sure you’re hitting all the pain points of every one of your buyer personas. Many of your prospects are looking to see testimonials that they can relate to; stories that show others like them being successful. Be sure to feature customers from all the demographics and buyer personas that you’r...
The most important rule in sharing testimonials is to use real testimonials from real customers. It’s not worth the risk to fake anything on your site, especially testimonials. Testimonials are there to provide credibility and establish trust. If you’re faking them how are your prospects supposed the build a healthy relationship with your company? ...
Creating a video testimonial isn’t something you need to do, but it’s something you definitely should consider. Seeing and hearing a customer talk about your product or service resonates more than just reading about it. Get some of your more personable customers to create a short 30 second to 1 minute video testimonial sharing how your company has ...
Now it’s time to start gathering your testimonials. Reach out to your current customers that you know are happy with your company and ask them to share their success story. By showcasing these powerful feelings and stories about your product or services, you’re creating another tool to get prospects to trust your brand and commit to it.
You should aim to get testimonials from a range of different people. Try not to just include testimonials from your work mates, although they are absolutely relevant. Think managers, clients, suppliers, colleagues in other branches, direct reports, trainers and consultants.
Feb 4, 2020 · Testimonials aren’t valued equally by all people. While I believe that every business should invest more to collect customer feedback and showcase their reviews, research shows that not every market will be influenced by testimonials in the same way.
Feb 9, 2018 · Testimonials from your clients give prospects real stories about how you helped real people. But testimonials don’t just provide evidence that yes, you have real customers. They also give evidence for how you made someone’s life better or solved a problem for them.
Jan 23, 2024 · Too often testimonials focus on the advisor rather than the prospect. Prospects, it turns out, are less concerned with how wonderful you are, and the great service you provide, than they are about if or how you can impact their lives. Consider the following examples: “James and his team are incredible.
Sep 6, 2023 · Testimonials are so effective that when a visitor lands on our testimonials page, they are 218% more likely to convert into a lead. On top of that, those leads are 190% more likely to convert into a paid customer. So, how do you go about getting testimonials and, more importantly, the right ones?
