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  1. Jun 16, 2017 · Coined by trend-forecasting agency K-Hole, normcore sparked the now-ubiquitous extraordinarily average mom/dad jean- and Birkenstock /white sneaker-wearing uniform. "There was a definite spike in ...

  2. Oct 21, 2022 · In defense of being ugly and proud. If you’re on the fashion side of TikTok, chances are you’ve heard the audio jokingly poking fun at Gen Z’s mismatched and quirky style. Informing its listeners that the outspoken generation will “wear a top and a skirt that don’t go together with cowboy boots” and call it an outfit, the playful ...

    • In on The Joke
    • Out There
    • Put That on A T-Shirt
    • Isn’T It Ironic?

    On TikTok and Instagram, ironic fashion routinely draws views and likes, another selling point for the styles. Bold graphic tees seem to attract the most attention — mostly positive — in large part due to the influence of the brand OGBFF (otherwise known as Your Original Best Friend). The label, run by Los Angeles-based duo Lauren Schiller and Ange...

    Photographer Rosemary Blake — who shot an OGBFF campaign for Paper Magazine— lives and breathes ironic fashion and compares the style to a quote from Cesar A. Cruz: “Art should comfort the disturbed and disturb the comfortable.” Her favorite tastefully tacky pieces, besides a “Hot Person at Work” OGBFF tee, range from an “ugly” western cowgirl vest...

    Unbridled confidence is what influences Paulina Rosil, who began selling her ‘90s and Y2K-inspired tees in 2019 as a freshman in college. Like the OGBFF founders, she had no intention to sell her designs, but the following year she started her namesake business. Now a junior, Rosil has nearly 5,000 followers on Instagram. “I like to work with funny...

    For fans of OGBFF, there’s a casual and accessible appeal to ironic style. It feels unedited and inviting, especially for people who feel excluded from the fashion industry to begin with. Schiller says that while the brand’s graphics are the main selling point, OGBFF also has a sense of being approachable. “It’s literally just two girls making T-sh...

    • Maya Ernest
    • Dresses Over Pants. 1 / 4. “Admittedly, I felt a little bit unhinged layering pants under a dress at first (hot pink pants are definitely a statement), but as soon as I put them on, the look fell right into place.
    • Bubble Clogs. 1 / 2. “I’ve always been a big clog proponent but haven’t owned a pair since my childhood, so I was excited to incorporate a pair into my adult wardrobe.
    • Leg Warmers. 1 / 2. “Leg warmers are a trend I’ve fallen in and out of love with over the years. As a child, I always wore leg-warmers with my school uniform (due to both my Lisa Frank obsession and to freezing Boston winters), so I decided to bring them back for Fashion Week.
    • Overalls. 1 / 3. “Overalls, like any other one-piece, are easy to put on — but styling them the wrong way could leave you looking like a toddler. For this tricky trend, I opted for a minimalist approach by pairing it with a classic white T-shirt and lug sole loafers.
  3. Aug 14, 2019 · A photo posted by on. The "bro" life, categorized by guys' guys, partying, and doing guy things (who know what that really means—just go with it), are inspiring a number of current fashion trends, leaving us bewildered but intrigued. Double Rainbouu. Printed Cotton-Voile Shirt. $190.

    • Anna Laplaca
  4. Jun 18, 2020 · The "Ugly" Fashion Trend: Tube Socks. "An 'ugly' item I'm always wearing is my tube socks. I love finding socks that have funny phrases on them because if you are going to wear a tube sock, you ...

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  6. Mar 30, 2020 · With the rise of these recent ironic fashion trends presented by brands like Vetements and even Gucci, for many people today, it’s cool to be uncool. But at the root of this "ugly" wave is something bigger, at least to me. Finally, women are choosing practicality over everything else. Cushioned shoes, loose streetwear, and comfortable fleeces ...

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