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- National Association for Media Literacy Education. Media messages - the various artistic, emotional, expressive, prosaic, commercial, utilitarian and informational communications of media artworks. Meaning – the formulation of significance and purposefulness in media artworks .
media arts contexts: the diverse locations and circumstances of media arts, including its markets, networks, technologies and vocations. media environments: spaces, contexts and situations where media artworks are produced and experienced, such as in theaters, production studios and online.
Enduring Understanding: Media arts ideas, works, and processes are shaped by the imagination, creative processes, and by experiences, both within and outside of the arts. Essential Question(s): How do media artists generate ideas?
idea, impression a vivid representat. tionInterpretAtIon the expression of a person’s conception of a work of art, subject, etc., through acting, playing, wri. g, or criticizing the act or result of explain. c.IterAtIve proCessA process for arriving at a decision or a desired result by repeating rounds of analysis or.
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- Media Arts in the Arts Standards
- “Media arts plays a pivotal role in putting a strong, versatile, and creative culture at the heart of contemporary learning in today’s education for young minds and is
- Forms and Genres
- Elements of Media Arts
- SOUND
- SPACE
- MOTION
- SEQUENCE
- TIME
- MEDIA ARTS?
- MEDIA ARTS
- Find out what resources are already available at your school
- Explore resources in your community
- Plan a system for managing equipment and resources
- PRIMARY LEVEL
- IDEAS
- EXPLORE/INCUBATE/FOCUS ARTISTIC IDEAS
- PRODUCTS
- PRESENT/PERFORM ARTISTIC PRODUCTS
- AND PRODUCTS
- INTERMEDIATE LEVEL
- IDEAS
- PLAN/PREPARE TO PRODUCE ARTISTIC PRODUCTS
- EXPLORE/INCUBATE/FOCUS ARTISTIC IDEAS
- DEVELOP/MAKE ARTISTIC PRODUCTS
- EVALUATE/REFINE ARTISTIC PRODUCTS
- PRESENT/PERFORM ARTISTIC PRODUCTS
- PRODUCTS
- MIDDLE SCHOOL LEVEL
- IDEAS
- PRODUCTS
- EXPLORE/INCUBATE/FOCUS ARTISTIC IDEAS
- PRODUCTS
- EVALUATE/REFINE ARTISTIC PRODUCTS
- PRESENT/PERFORM ARTISTIC PRODUCTS
- REFLECT/REFINE/CONNECT ARTISTIC PRODUCTS
- RESPOND TO (SELECT/DESCRIBE) ARTISTIC WORKS
- RESPOND TO (ANALYZE) ARTISTIC WORKS
- RESPOND TO (INTERPRET/TRANSLATE) ARTISTIC WORKS
- RESPOND TO (EVALUATE) ARTISTIC WORKS
- HIGH SCHOOL LEVEL
- IDEAS
- PLAN/PREPARE TO PRODUCE MEDIA ARTWORKS
- RESPOND TO (INTERPRET/TRANSLATE) ARTISTIC WORKS
- DEVELOP/MAKE ARTISTIC PRODUCTS
- EVALUATE/REFINE ARTISTIC IDEAS AND PRODUCTS
- PRESENT/PERFORM ARTISTIC PRODUCTS
- REFLECT/REFINE/CONNECT ARTISTIC IDEAS AND PRODUCTS
- RESPOND TO (SELECT/DESCRIBE) ARTISTIC PRODUCTS
- RESPOND TO (ANALYZE) ARTISTIC PRODUCTS
- CONNECT) ARTISTIC PRODUCTS
In rewriting the national arts standards, the National Coalition for Core Arts Standards included media arts in recognition of the growing interest in and diversity of media arts as a mode of expression. The coalition noted that “since the 1970s, the growing interest in and use of technology in classroom instruction has gained even more momentum as...
SPACE beautifully positioned to make artistic meaning in bold new ways on behalf of the arts.” —Richard W. Burrows, National Coalition for Core Arts Standards Media Arts Leadership
Media arts is an evolving art form that encompasses a broad range of forms, technologies, tools, processes, and genres. At present, primary categories in media arts include the following: • Moving images: cinema, video animation, video art, video • Imaging design: digital photography and graphics • Sound design: digital recording • Interacti...
IMAGE Image refers to what we see within a given frame, in either a natural or constructed environment. Com- position, light, and color are important aspects of an image that can be deliberately manipulated for specific expressive and communication purposes. Changes in attributes of color such as hue, saturation, brightness, contrast, and type of l...
Sound (dialogue, music, voice-over, and sound efects) has five basic functions: infor- mation, outer orientation (environment), in- ner orientation (mood), energy (emotion), and structure. The formal elements of audio are volume, mix, density, rhythm, tempo, spatial acoustics, and pitch.
Space in an image is structured by aspect ratio (frame dimension), the object and its size, and image size. Space is defined by the direction and movement of the lines in the composition within the frame, object framing, and balance. Height, width, and depth are created through the use of camera position and action. Depth can be manipulated through...
Motion is articulated by action in front of the camera, the camera itself, editing, transitions, lens zoom or focus, and animation. In photography, the illusion of motion is constructed with the shutter speed to blur the image or stop the action.
Sequence is the ordering of images and sounds in the process of scripting, capturing, and editing through conventions of narrative, rhetoric, and association.
Time may be expanded or contracted, slowed down or speeded up. The viewer’s experience of the passage of time is determined through capturing and editing. The pace of the piece may be consistent or varied. In photography, time is controlled with the use of the shutter speed. Rhythm and tempo in sound are manipulated to construct meaning. In inter-a...
The media arts teach students how to communicate efectively and creatively using the technologies of visual and auditory communication. Creative and imaginative exploration are central to the communication process in media arts—important not only when using technology-based mediums to create works of art but in more practical co...
Media arts can be taught on its own as an arts discipline and can also be incorporated into any other subject area. Media arts can incorporate multiple forms and elements such as still and moving images, sound, text, archival materials, interactive design, and even 3D objects and experiences. Many teachers worry about whether they have the right (a...
• Check to see what your school has in terms of digital media technologies (audiovisual equipment, camer- as, batteries, computers, iPads, internet access, editing software, royalty-free music and images, digital storage for backup, etc.) and other equipment (tripods, carrying cases, etc.). Ask other teachers, in...
• If there are video production companies, indepen- dent producers, or audio companies in your area, ask if they might have equipment to donate or if they might be interested in advising or helping with stu- dent projects. • Check area libraries to see if any resources or record- ing spaces are available. • If local compa...
• If you have computer stations, keep track of which individual students and/or groups are using which computers for their projects and create a backup system (using hard drives and/or cloud storage) to ensure no one’s work is accidentally deleted. • If equipment (cameras, computers, audio recorders, tripods, etc.) or media...
Children are exposed to media arts long before they enter the kindergarten classroom. They have spent hundreds of hours being entertained and/ or informed by programs and movies on television or by video games. They have had their activities and development documented by hours of video and by pho- tographs. But they have yet to acquire the skills n...
• Brainstorm ideas based on interests, memory, and observations of media artwork that incorporate imag- es and sounds: - Create a classroom alphabet using a still camera. - Record happy sounds heard during the school day. - Create an original story or retell a familiar one by sequencing digital images on a computer. • Decide on a...
• Examine other media artworks of the same genre: - Look at alphabet books in the media center when creating visual alphabet. - Examine how artists from other times and cultures used light when creating a story using shadow im- ages. • Obtain feedback from mentors and peers: -Talk to a kindergarten teacher or other students t...
• Learn the skills needed to use the selected media tools: - Learn how to aim and operate a still camera to take photographs for a visual alphabet. - Learn how to operate an audio recorder or audio recording app to create the recording of happy sounds. - Learn appropriate care of tools. • Collect the images and sounds nee...
• Determine how to best present the completed project so an intended audience has easy access: - A visual alphabet for kindergarten students might be hung on a wall in an individual classroom or hung in the hall where all students can view it. - A story created with digital images on a computer might be shown to a small g...
• Determine, based on teacher and peer feedback, what revisions the media artwork or presentation might need. • Reflect on the project and revise or determine how it might be done diferently in the future. • Decide how the project could appeal to a wider or diferent audience: - The image alphabet might be used in a community ...
Students ideally should arrive at the intermediate level with the basic technical skills necessary to create and present media artwork and to evaluate their own and others’ media artwork. They should know how to generate, capture, manipulate, produce, and present informa-tion both to communicate and to express themselves. In addition, students shou...
• Brainstorm ideas for media artwork that incorporates sound and/or images: - a video report for a school news show - an original story using stop motion animation - a public service announcement -an autobiographical report incorporating comput- ers, photography, and sound • Decide on the approach or genre for the project: - visuals onl...
• Collaborate in a group to produce media artwork: - Plan video reports in teams of reporters and camera operators. - Participate on the technical crew during a school news broadcast. • Choose appropriate media tools to produce intended media artwork: - still cameras (digital and film) - video cameras - scanner, computer, tablet...
• Explore ideas for media artworks by examining other media artworks from the same genre: - Look at several newscasts to see how interviews and on-the-spot coverage are woven into news stories. - Watch a documentary to find out how video, photos, interviews, original documents, and other elements are combined to tell th...
• Learn the skills needed to use the selected media tools: - how to pause the camera between shots to create stop-motion animations. - use and care for cameras and other media equip- ment. • Collect the images and sounds into a completed proj- ect: - Edit video interviews using in-camera editing, studio equipment, or software ...
• Talk with the teacher or a group of peers to critically appraise the media project: - Are the camera angles efective? -Does the organization of the pictures and inter- views communicate the story or message? - Do the narration and visuals complement or enhance the media artwork? - Is the music appropriate? - Revise the project...
• Consider the meaning, message, or theme of the media artwork by explaining how the work - is a personal vision of the natural world; - depicts family relationships and the experience of living; and - stimulates thought about human diversity. • Consider thematic issues related to each student’s artwork: - Explain interpretation us...
• Consider the meaning, message, or theme of the media artwork by explaining how the work - is a personal vision of the natural world; - depicts family relationships and the experience of living; and - stimulates thought about human diversity. • Consider thematic issues related to each student’s artwork: - Explain interpretation us...
• Consider the meaning, message, or theme of the media artwork by explaining how the work - is a personal vision of the natural world; - depicts family relationships and the experience of living; and - stimulates thought about human diversity. • Consider thematic issues related to each student’s artwork: - Explain interpretation us...
• Consider the meaning, message, or theme of the media artwork by explaining how the work - is a personal vision of the natural world; - depicts family relationships and the experience of living; and - stimulates thought about human diversity. • Consider thematic issues related to each student’s artwork: - Explain interpretation us...
• Consider the meaning, message, or theme of the media artwork by explaining how the work - is a personal vision of the natural world; - depicts family relationships and the experience of living; and - stimulates thought about human diversity. • Consider thematic issues related to each student’s artwork: - Explain interpretation us...
• Consider the meaning, message, or theme of the media artwork by explaining how the work - is a personal vision of the natural world; - depicts family relationships and the experience of living; and - stimulates thought about human diversity. • Consider thematic issues related to each student’s artwork: - Explain interpretation us...
• Consider the meaning, message, or theme of the media artwork by explaining how the work - is a personal vision of the natural world; - depicts family relationships and the experience of living; and - stimulates thought about human diversity. • Consider thematic issues related to each student’s artwork: - Explain interpretation us...
• Consider the meaning, message, or theme of the media artwork by explaining how the work - is a personal vision of the natural world; - depicts family relationships and the experience of living; and - stimulates thought about human diversity. • Consider thematic issues related to each student’s artwork: - Explain interpretation us...
• Consider the meaning, message, or theme of the media artwork by explaining how the work - is a personal vision of the natural world; - depicts family relationships and the experience of living; and - stimulates thought about human diversity. • Consider thematic issues related to each student’s artwork: - Explain interpretation us...
• Consider the meaning, message, or theme of the media artwork by explaining how the work - is a personal vision of the natural world; - depicts family relationships and the experience of living; and - stimulates thought about human diversity. • Consider thematic issues related to each student’s artwork: - Explain interpretation us...
• Consider the meaning, message, or theme of the media artwork by explaining how the work - is a personal vision of the natural world; - depicts family relationships and the experience of living; and - stimulates thought about human diversity. • Consider thematic issues related to each student’s artwork: - Explain interpretation us...
• Consider the meaning, message, or theme of the media artwork by explaining how the work - is a personal vision of the natural world; - depicts family relationships and the experience of living; and - stimulates thought about human diversity. • Consider thematic issues related to each student’s artwork: - Explain interpretation us...
• Consider the meaning, message, or theme of the media artwork by explaining how the work - is a personal vision of the natural world; - depicts family relationships and the experience of living; and - stimulates thought about human diversity. • Consider thematic issues related to each student’s artwork: - Explain interpretation us...
• Consider the meaning, message, or theme of the media artwork by explaining how the work - is a personal vision of the natural world; - depicts family relationships and the experience of living; and - stimulates thought about human diversity. • Consider thematic issues related to each student’s artwork: - Explain interpretation us...
• Consider the meaning, message, or theme of the media artwork by explaining how the work - is a personal vision of the natural world; - depicts family relationships and the experience of living; and - stimulates thought about human diversity. • Consider thematic issues related to each student’s artwork: - Explain interpretation us...
• Consider the meaning, message, or theme of the media artwork by explaining how the work - is a personal vision of the natural world; - depicts family relationships and the experience of living; and - stimulates thought about human diversity. • Consider thematic issues related to each student’s artwork: - Explain interpretation us...
• Consider the meaning, message, or theme of the media artwork by explaining how the work - is a personal vision of the natural world; - depicts family relationships and the experience of living; and - stimulates thought about human diversity. • Consider thematic issues related to each student’s artwork: - Explain interpretation us...
• Consider the meaning, message, or theme of the media artwork by explaining how the work - is a personal vision of the natural world; - depicts family relationships and the experience of living; and - stimulates thought about human diversity. • Consider thematic issues related to each student’s artwork: - Explain interpretation us...
• Consider the meaning, message, or theme of the media artwork by explaining how the work - is a personal vision of the natural world; - depicts family relationships and the experience of living; and - stimulates thought about human diversity. • Consider thematic issues related to each student’s artwork: - Explain interpretation us...
• Consider the meaning, message, or theme of the media artwork by explaining how the work - is a personal vision of the natural world; - depicts family relationships and the experience of living; and - stimulates thought about human diversity. • Consider thematic issues related to each student’s artwork: - Explain interpretation us...
• Consider the meaning, message, or theme of the media artwork by explaining how the work - is a personal vision of the natural world; - depicts family relationships and the experience of living; and - stimulates thought about human diversity. • Consider thematic issues related to each student’s artwork: - Explain interpretation us...
• Consider the meaning, message, or theme of the media artwork by explaining how the work - is a personal vision of the natural world; - depicts family relationships and the experience of living; and - stimulates thought about human diversity. • Consider thematic issues related to each student’s artwork: - Explain interpretation us...
• Consider the meaning, message, or theme of the media artwork by explaining how the work - is a personal vision of the natural world; - depicts family relationships and the experience of living; and - stimulates thought about human diversity. • Consider thematic issues related to each student’s artwork: - Explain interpretation us...
• Consider the meaning, message, or theme of the media artwork by explaining how the work - is a personal vision of the natural world; - depicts family relationships and the experience of living; and - stimulates thought about human diversity. • Consider thematic issues related to each student’s artwork: - Explain interpretation us...
• Consider the meaning, message, or theme of the media artwork by explaining how the work - is a personal vision of the natural world; - depicts family relationships and the experience of living; and - stimulates thought about human diversity. • Consider thematic issues related to each student’s artwork: - Explain interpretation us...
Dec 5, 2016 · While Chapters 1 and 2 analyze the meaning of visual art, what is an artist, and the structure of art, Chapter 3 jumps into the study of materials, introducing jargon and technical terms that belong to an art history or more specialized course.
As Stephen Partridge clarifies in the first Foreword, the crucial question of the book is the definition of the quintessentially European term ‘Media Art’ that encompasses today many media and art-forms ranging from film to interactive art.
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