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Jul 5, 2021 · Words matter, and some testimonials are useless or actually harmful. If a testimonial is vacuous, insipid, pandering, jargon-y, or vague then leave it out. People can say nice things without really being helpful to you or your potential clients.
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Why do you need testimonials?
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Why testimonials and word of mouth matter?
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- Why Are Testimonials So Effective?
- What Makes A Good Testimonial?
- How to Get Client Testimonials
- Start Selling More with Better Testimonials
For you, the business owner, testimonials are awesome words of satisfaction that turn website viewers into clients! Testimonials are little sublime messages that reinforce how amazing your work is and why working with you is so fantastic. But outside of boosting your ego, why are testimonials so important to your prospective customers?
Even though testimonials are key to an effective marketing strategy, not all testimonials are created equal. We all have pretty strong BS detectors, and most testimonials are overly fluffy. Consider this testimonial: What did I gain from reading that? Nothing. It could have been written by anyone about anything. Compare that with this: This testimo...
When your clients are done with your experience, do you ask for a testimonial? If the answer is no, we have to change that right away. You can’t let a happy client leave without telling the world how great you are!
There you have it. Now it’s on you to make the changes and adjustments you need to your testimonial process. Remember: Think. Plan. Implement.
Feb 4, 2020 · Testimonials and word of mouth are the driving force behind 20 – 50% of all purchasing decisions, and yet only about one-third of businesses actively seek and collect customer reviews on an ongoing basis. If you’re not investing in testimonials right now, you need to read this. Why?
- Be Selective. A key to using testimonials is to choose the ones that work best. Instead of direct recommendations of your product (”I think its great!”)
- Show Face. Make your testimonials eye-catching by adding an image next to your customer’s statement. Research has shown that adding a picture increases your click-through-rate by a significant amount.
- Show Them Off Everywhere. Once you get great testimonials for your website it’s important to show them off. Make sure to add them across your website, wherever appropriate.
- Remember Your Buyer Personas. When gathering your testimonials it’s important to make sure you’re hitting all the pain points of every one of your buyer personas.
May 20, 2020 · Testimonials back up claims you make and serve as proof of your statements and improve conversions. Here are few more reasons why testimonials matter: Data from eConsultancy shows that sites that choose to display testimonials improve purchases by 18%.
Jan 23, 2024 · What should you do to ensure you achieve the underlying goal of testimonials, which is to effectively communicate your value to prospective clients? I'd suggest a few changes in our approach to testimonials may be needed.
More... Securing testimonials is such a good way to build credibility and when used effectively they can even support you in your mission to snap up your perfect job. Still not sure? Let me break it down for you and answer all of your questions. WHAT IS A TESTIMONIAL?
