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Inside, we look at 50 unique packaging design ideas along with tips on how to make your product stand out.
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People also ask
What are some creative packaging design ideas?
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Why is creative packaging important?
- Ice Cream Package Mockup. These generated images of the ice cream box by visufactumwill look great not only as an actual ice cream container, but also on social media banners, on your website, or flyers.
- Cello Plastic Texture Collection. Easily simulate plastic wraps thanks to these useful mock-ups from Studio Yorktown.
- Burger Paper Liner Packaging Mockup. INCDesignpresents these fun and retro burger liners that you can customize to your heart’s content.
- Candle Glass Package Mockup Set. These candle package mock-up set from seawasp is everything you need for a minimalistic touch on your candle projects.
- Why Good Packaging Design Matters —
- Creative Packaging Ideas to Rave About —
- Where to from Here? —
It helps sell your product
With online sales soaring, packaging becomes an integral part of the buying experience. In fact, 40 percent of customers say they would purchase a product only if it comes in a gift-like, premium packaging. Next to functionality, creative packaging helps sell products. It turns the curious into buyers and transforms the one-time adopters into regular customers. It helps fill in the gap that a physical shopping experience has left, and keeps customers connected to brands.
It keeps it top of mind
Great packaging design can create a positive experience for your customers. The unwrapping experience has become part of the product experience. So it comes as no surprise that the more memorable the packaging design is, the more likely customers will keep your brand in mind.
It’s an extension of your brand
Your packaging is an effective way to showcase your brand. Keeping your design cohesive across logo, packaging and website (among others) is a sure-fire way to make your customer recognize your brand, values and purpose. Creative packaging design will help your product be recognized well beyond your location, and win over new customers you couldn’t otherwise reach physically.
Whether it’s to retain loyal customers or win over new fans, these 40+ packaging ideas will help make it a memorable unboxing experience:
As more and more people crave an exciting, visceral interaction with their products that rivals a memorable physical shopping experience, creative packaging design is definitely something that more brands are investing in. And that naturally opens up more opportunities for innovation and originality in packaging designs today and into the future. I...
- Use the Right Software. First step to designing a great package is to use the right software, package designers use applications like Adobe Illustrator, inDesign, or Inkscape.
- Create a Dieline for your Project. The dieline is what you create that indicates where your project will be cut or perforated for folding, and is key to creating designs for packaging, envelopes and folders.
- Use the Templates Provided. Make sure to use the templates provided by your client or printer if they are provided to you. Try to get your design within the template pre-approved early with the printer, if you can, even if you continue to work on it.
- Use a Pre-made Template. If you aren’t provided with a template, you can also search for a template to use as a guide to save time. Or, if you have more creative license with the project, you can get creative and try your hand at custom shapes like this gift box from templatemaker.nl.
But it takes creativity to design new solutions that address issues like user experience, sustainability, shipping, food safety, and more. To get a better sense of how creative packaging design is tackling these challenges, let’s take a look at a few examples across specific industries.
Feb 13, 2024 · Check out over 40 packaging designs for inspiration, as well as look at some of the latest trends that most designers gravitate toward. Great packaging allows businesses to sell more products. But coming up with fresh designs isn’t a walk in the park for most graphic designers.
40 Creative Packaging Design Ideas You Won’t Believe. From food packaging to beauty products and famous luxury items: here are 40 examples of packaging design that will leave you in awe.
