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Marketing framework
- The ‘Think, Feel, Do’ tool is a marketing framework that helps organisations and marketers understand customer behaviour and decision-making. It is based on the idea that customers tap into their thoughts and feelings – whether conscious or sub-conscious – before taking action, which can include making a purchase.
www.bluefeathers.co.uk › 2023/09/20 › the-think-feel-do-tool-what-it-is-and-why-we-like-it
Sep 20, 2023 · What is the ‘Think, Feel, Do’ tool? The ‘Think, Feel, Do’ tool is a marketing framework that helps organisations and marketers understand customer behaviour and decision-making.
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What is a Say – Think – Feel – Do Model? If you’ve never come across an empathy map before, they provide in-depth context about what a user is saying, thinking, feeling and doing whilst accessing a service, while means that an empathy map (Say – Think – Do – Feel model) is split into 4 quadrants, with the user or persona in the ...
Oct 20, 2019 · Think Feel Do is an outcome-based engagement framework focused on the three outcomes of effective communication: what we want the audience to think, what we want them to feel, and, as a...
- Vanessa Black
Think, Feel, Do! explains a process where the analysis identifies the message that needs to be conveyed, the Do! is what we want to happen after the message has been communicated. Think is the method we find the Do! Feel is the mechanism that promotes the Do!
- Think, Feel, Do in Action
- Think: Cytiva
- Feel: Philips
- Do: Hogan Lovells
Here are three examples of thought leadership campaigns that use each element of the Think, Feel, Domodel.
Cytiva’s Global Biopharma Resilience Indexis a great example of ‘rational’ content. At the heart of the campaign is a fascinating piece of research that measures the resilience of the biopharma industry across five factors, including the supply chain and the talent pool. It encourages us to think about the implications of the past year and the grea...
The Longest Night is a very different style of thought leadership from Philips. The company is perhaps best known for its TVs, radios and lightbulbs, but is transforming into a healthcare company. Launched to coincide with World Sleep Day in 2016, the campaign centres around the story of an Icelandic fisherman with insomnia and includes this powerf...
Finally, Hogan Lovells’ Litigation Landscape, which has one purpose: to create conversations. From the title – ‘How to prevail when technology fails’ – to the recommendations based on client experience, it is a practical piece of thought leadership that has a very clear next step for the reader. We recommend that you think about all three elements ...
Sep 20, 2023 · What is the ‘Think, Feel, Do’ tool? The ‘Think, Feel, Do’ tool is a marketing framework that helps organisations and marketers understand customer behaviour and decision-making. It is based on the idea that customers tap into their thoughts and feelings – whether conscious or sub-conscious – before taking action, which can include ...
Build Your Creative Confidence: Empathy Maps. A fundamental principle of innovation or creative thinking is to start with empathy. On the path from blank page to insight, sometimes people need a tool to help with what comes next: synthesis. Everyone is creative.
