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Max Miedinger (24 December 1910 – 8 March 1980) was a Swiss typeface designer, best known for creating the Neue Haas Grotesk typeface in 1957, renamed Helvetica in 1960. Marketed as a symbol of cutting-edge Swiss technology, Helvetica achieved immediate global success.
- 8 March 1980 (aged 69), Zurich, Switzerland
- Kunstgewerbeschule Zürich
- Typographer
- 24 December 1910, Zurich, Switzerland
The first version of the typeface (which later became known as Helvetica) was created in 1957 by Swiss type designer Max Miedinger. His goal is to design a new sans serif font that can compete in the Swiss market, as a neutral font that should not be given any additional meaning.
- Sans-serif
- Max Miedinger, Eduard Hoffmann
In the second half of the 1950s, the Swiss graphic designer Max Miedinger created, in Helvetica, one of the defining typefaces of the 20th century. He developed his professional expertise by means of a typesetting apprenticeship and studies at the Kunstgewerbeschule in Zurich (now Zurich University of the Arts).
Sep 1, 2022 · Helvetica was originally called Neue Haas Grotesk and was designed in 1957 by typeface designer Max Miedinger and Eduard Hoffmann, the president of the Haas’sche Schriftgiesserei (Haas Type Foundry) in Basel, Switzerland.
Nov 1, 2019 · In the 60-plus years since Max Miedinger, Eduard Hoffmann, and the Haas Type Foundry unleashed Helvetica upon the world, the typeface has delighted, dismayed, c Right place, right time: The complicated legacy of Helvetica, one of the world’s most iconic typefaces | Monotype.
One of the most famous typefaces was Helvetica, developed in 1957 by the Swiss typographer Max Miedinger with the participation of Eduard Hoffmann. The use of simple fonts became a distinctive feature of the Swiss school and a marker of new design.
Jan 20, 2021 · For this reason, Edüard Hoffmann, director of the Swiss Haas Type Foundry in Münchenstein, commissioned Max Miedinger, to design an updated sans-serif type. Hence, in 1957, Die Neue Haas Grotesk ...
