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- DictionaryLo·go·type/ˈlôɡəˌtīp/
noun
- 1. a single piece of type that prints a word or group of separate letters.
Aug 7, 2019 · A logotype is a logo centered around a company name or initials, while a logomark is a logo centered around a symbolic image or icon. The general term logo refers to all marks that represent a brand. So, when a designer asks whether you want a logotype or a logomark, they’re really asking if you want a text logo or a picture logo.
A logotype (also called wordmark) is a logo that uses only the brand’s name. A logotype is a great option for brands that are looking for name recognition. Logotypes provide more space for information about a company, and can often allow room for a slogan. Related Terms: Brand, Branding, Logo, Logomark, Typeface.
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Nov 4, 2021 · Key differences explained 🎯. But logos can also be simple names or initials. We call those text logotypes. Then, any logo with pictures or symbols is a logomark. Any text-based logo, whether it is full words or initials, is called a logotype. In contrast, logos that rely on pictures are known as logomarks.
Jan 24, 2024 · A logotype is a logo design made up only of words and letters. These words either spell out the entire company name (Facebook, Google, Dell) or take the form of letters and showcase the brand initials or acronyms (HBO or BBC). Logotypes are also called type-based logos or typographic logos and are divided into three subcategories below ...
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- Logotype
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A logo is simply a type of design a company, brand or individual chooses to represent themselves by. The term "logo" itself does not necessarily narrow down what the design might look like, although marketing wisdom (and common sense) suggests it should probably be in some way relevant to the brand in question and versatile enough to be used in a v...
A logomark refers to an image or symbol which represents a brand, and usually does not include the name of that company. This version has the advantage of great creative range, and can generate a very strong visual identity for a company. By the same token, it has the disadvantage of not including the name of the company, so usually a logomark is m...
The logotype, also known as a "word mark", is a brand name styled as a logo. The advantage of this is obvious - it immediately associates a business name with the visual identity and does not leave much room for brand confusion. This makes it a great starting point for new businesses. It might, however, leave less creative scope for a designer to v...
A combination mark is just what it sounds like – a combination of the logomark and logotype. This allows for greater freedoms to creatively represent a brand, while ensuring the company name is associated with it. This composition is perfect for new businesses. The branding has the choice of being an integrated combination mark; meaning text and im...
You'll make a lot of design choices along your way to a successful business. Let us help you with some of them! Does Your Business Need a Style Guide? Four Questions To Ask Yourself 5 Advantages of Creating a Company Shirt 3 Easy Ways to Get a Standout Homepage
Try BrandCrowd's logo generatoror request a custom logo design on DesignCrowd ... Written by Jane Murray on Wednesday, April 19, 2017 Jane Murray is a freelance copywriter based in Sydney. Apart from writing up a storm for the DesignCrowd blog on anything from logo design to Michael Jackson's shoes, she enjoys reading literary science fiction and h...
A logotype is commonly used to promote name recognition and is, basically, a company’s name or initials on a logo. Logomark. A logomark is the opposite of a logotype; a logo that is centered around a company’s image instead of its name. This image, or icon, is symbolic and represents a characteristic of the business.
Feb 27, 2020 · On the other hand, a logotype is a word or group of separate letters designed in a particular fashion. Examples include the famous Google typographical logo. There is no accompanying image, but ...
