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GET BETTER RESULTS WITH EVERY SEND. Emma’s robust email analytics help you learn more about your subscribers and give you clear next steps (and they’re easy on the eyes). Precise, insightful reporting is critical so your team can use your data to do more of what's working—and less of what's not. We created a new metric to simplify gauging ...
- Email Templates
Email marketing templates make it easy to send personalized...
- Email Editor
Easily drag and drop content elements like text boxes, image...
- List Segmentation
AN EASIER WAY TO SEGMENT. Create dynamic, real-time...
- Email Analytics
Emma’s precise, insightful reporting helps you learn about...
- Compare Emails
Compare mailings and generate a performance summary to see a...
- Landing Pages
We know the time and effort required to work with a separate...
- Subject Line Split Testing
A great subject line is the difference between email...
- Multi-user Accounts
To make your email marketing truly collaborative, you can...
- Tiered Account Structure
Our tiered account structure and world-class feature set...
- Email Signup Forms
Having an engaged audience is critical to the whole...
- Email Templates
- Craft Your Goals and KPIs.
- Build Your Email List.
- Set Brand Best Practices.
- Plan Your Content and Campaigns.
- Plan Your First Campaign.
- Measure Success.
- Test, Test, Test
- Post Campaign
It can be tempting to jump right into crafting your first email, but we encourage you to first pause and take a step back. Consider your organization’s or parent company’s overall business goals, and ensure that your marketing goals align. Then, craft some email specific goals: What do you want to achieve? What objectives will help you be successfu...
Now you've got your goals—great! Time for one of the most important steps (well, they’re all important, but especially this one). We’re talking about your list of subscribers. For most organizations, you'll have some sort of a list to start from—you’ll want to import your current list of customer contacts (or clients, students, alumni, etc.). Befor...
For higher ed marketers with a massive brand to franchise marketers with a well-known company to ladder-up to—and everyone in between—sticking with your brand standards and best practices is critical. Work with your respective leadership teams to ensure your emails reflect your overall brand, both with visuals and content. Some email platforms, lik...
The fun part: what kind of content are you going to send? You have many options, from newsletters to offers, announcements to invitations, among others. There’s no right or wrong answer here, either. You can send one, or send them all, just make sure they align with your objectives and you have a strategy and plan for executing them. Each type of c...
Now you’re ready for lift off. We recommend starting with content first, keeping in mind that email content should be short, sweet, and to the point. We all have short attention spans, but it seems to be even shorter when it comes to email. Your readers want to know what you have to say and why it matters to them as quickly and succinctly as possib...
You’ve put in the hard work and your first send is out the door—congrats. Now you can start tracking the successof your sends. If you’re using an email marketing tool (like Emma) you’ll automatically have access to some statistics. We encourage you to also review results from a website analytics tool, like Google Analytics. Both views will help you...
With all your data and learnings from your first send or two, you can begin to play with testing. The most common is an A/B test, where you draft two emails that are completely the same but with two different subject lines. This test will help get at improving your open rate, as you're able to see what subject line inspires more action from your su...
You made it–The hardest parts are over. Once you’ve done your due diligence and sent your first email, you have all the learnings, data and experience you need to keep on going. Your metrics will tell you most of what you need to know to keep improving your campaigns, but there are a few things we think you should do after every one, regardless of ...
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Why should you use Emma for email marketing?
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Why should you use Emma?
Jan 12, 2023 · Emma email marketing is designed to create and track emails for marketing campaigns. We are attracted to the upfront pricing, and the simple to use email editor that also can be optimized for the ...
- Emma
Cons. Recommendations. Emma is a versatile platform that has been widely used for various marketing email purposes. Many users have found Emma to be an easy-to-use solution for sending monthly marketing emails, allowing them to effectively keep their customers informed about news and promotions.
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- What is Emma by Marigold?Emma by Marigold is an email marketing solution. Its key features include mobile-ready design templates, email automation, audience segmentation, a...
- What are Emma by Marigold's top competitors?Mailchimp, Constant Contact, and Campaign Monitor by Marigold are common alternatives for Emma by Marigold.
- What is Emma by Marigold's best feature?Reviewers rate Email deliverability reporting and List management and Dashboards highest, with a score of 10.
- Who uses Emma by Marigold?The most common users of Emma by Marigold are from Small Businesses (1-50 employees).
One of Emma's most powerful new features, Dynamic Content allows you to send unique, personalized content to each one of your subscribers based on the data you store about them — all from a single email. For example, you can send one email that displays a different image to each subscriber depending on their interests.
Emma does an excellent job of holding your hand via the learning process. Even when you skip training videos, it will provide guideposts to get you started. Plus, its central philosophy is to encourage feedback. It gives the key to identify the metrics and launch your email campaign by planning it accordingly.
Emma is easy to use. The design is modern and clean, with a focus on color against a bright background. There are just a few tabs that you can use, such as Home, Audience and Campaigns, Response, or Automation. Emma is a great help throughout the learning process.
