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Touchstone Films was founded by then-Disney CEO Ron W. Miller on February 15, 1984, as a label for their PG films, with an expected three to four movies released under the label. Touchstone's first film was Splash, a huge hit that grossed $68 million at the domestic box office that year. Touchstone was a brand chosen from over 1,200 potential ...
The origins of Touchstone Pictures can be traced to the 1979 release of The Black Hole, a science fiction film that sparked controversy due to the fact that it was the first Disney film to receive a PG rating (although Disney had already distributed its first PG rated film, Take Down, without the Disney name visible).
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Sep 20, 2020 · Two years into their roles as the head of the Disney company, a new achievement would be made at Touchstone Pictures. 1986 would see the release of the first R rated film under the Touchstone ...
Mar 13, 2020 · It was first established as Touchstone Films — touchstone because “it represents a criterion for determining quality or genuineness of a thing.” [7] After the release of Ruthless People in ...
Nov 24, 2019 · Touchstone was established to create a whole new set of films. From coarse language to brief nudity in Splash it was clear that the Touchstone label was going to veer away from the traditional ...
The Touchstone logo is meant to imply a high standard or quality of film–a hallmark of Disney entertainment–from the very first frame. The famous “streak” was created using a Japanese calligraphy brush, painted across an oval, which represents the physical “touchstone,” a tool traditionally used to test the quality of precious ...
