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Sep 25, 2020 · In this guide, we'll talk about what email design is, cover 13 best practices, examples of successful email design, and offer some tools you may be interested in experimenting with. Let's get started.
- Kristen Baker
May 04, 2021. Effective email design achieves three big goals: making recipients open your message, enticing them to read the entire email and compelling them to take action. The number of business and consumer emails sent per day will reach nearly 320 billion by the end of this year, says The Radicati Group.
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1 day ago · 16. Don‘t Be Afraid to Break the Mold. While these best practices provide a solid foundation, don‘t be afraid to get creative and experiment with your email designs. Some of the most memorable campaigns break the traditional mold with interactive elements, unconventional layouts, or bold visuals.
Key Takeaways: Introduction to Email Design. Before diving into the best practices and examples, let’s start by understanding the importance of email design. Email design encompasses various elements, including layout, typography, color schemes, images, and interactive features.
Sep 29, 2023 · To master good email design, make sure you: Use white space for emphasis; Develop high-quality visuals to grab the reader’s attention; Use clear copy — especially in your header and CTA; Use a top-down approach to prioritize content; Get creative; We’d like to hear everything you know about good email design.
- Collaborative Fund. In design, red and yellow serve as powerful color choices. While red is known to convey power or passion, yellow is often considered both bright and energizing.
- Starbucks. This newsletter from Starbucks covers a lot of information: instructions for the pour-over method, a call-to-action to shop for a new product, recipes for summer floats, and so on.
- InVision LABS. Here's a much more concise email from InVision, which includes a clean design and an eye-catching color. Thanks to that darker blue background, both the call-to-action and the white box near the bottom of the email really command attention.
- GrubHub. This email from GrubHub is a great example of product promotion ... because it doesn't sound or feel like product promotion at all. Instead of saying, "Hey, you like food.
Aug 25, 2023 · Quick Read. Email design is creating a layout and appearance for emails that are visually appealing and effective in communicating with customers and subscribers. The three major types of email design are plain text emails, rich HTML email design and interactive email design.
