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A friend had suggested to Bower that he write Cowell's biography, feeling that Cowell's life fitted Bower's "track record of writing about men with power and money". Bower subsequently received a call inviting him to meet Cowell, after he had commenced research on the book, and Cowell agreed to cooperate, subject to Bower's condition that he would "publish criticism and any evidence of wrongdoing". The pair would subsequently meet in London and Los Angeles and have many telephone conversations a

The book consists of 18 chapters with an introduction. The book opens with Cowell on holiday in the South of France during the opening week of the American X factor, and continues through his childhood an early career in music publishing, as an A&R manager for RCA and the creation of his various Pop Idol and The X Factor franchises and his personal and business relationships including Simon Fuller, Cheryl, Louis Walsh, and Philip Green. It concludes with the relaunch of The X Factor in the Unite

Sweet Revenge received mixed reviews from critics, who cited the apparent lack of revelations in the book. The writer Lynn Barber, in her Sunday Times review of Sweet Revenge, wrote that "According to the tabloids, Cowell now regrets co-operating on the book but I don't see why. Bower has not produced any really damaging revelations." Barber also commented that Bower failed to answer "the question of whether Cowell's shows are in any way fixed". In his review for the Daily Telegraph, Mark Sander

Cowell contacted Bower after the publication of Sweet Revenge and said he had found the book "a bit embarrassing" adding "...you got things I didn't know you'd got". The Sun paid around £100,000 to serialise Sweet Revenge in the week before its publication. Sweet Revenge was the subject of John Crace's comedic parody series "Digested Read" in The Guardian in May 2012. The launch party for the book was held at the Serpentine Gallery in Hyde Park, in a speech at the party Cowell apologised ...