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  1. Apr 1, 2020 · MTV Raps received Supreme logo flip treatments by Heath—and Jebbia’s love of The Sopranos led Heath to design a T-shirt that replaced the “R” of a Supreme box logo with a handgun.

    • Lei Takanashi
    • Buzzfeed Staff
  2. Apr 22, 2024 · On Thursday, Supreme will release “30 Years: T-Shirts 1994-2024,” a three-part anthology that tells the brand’s extraordinary story through its decades of graphic tee designs. It’s a rich ...

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  4. Aug 10, 2017 · “The cool, cool shop,” says Jebbia, who is 54 and dressed in jeans and a plain dark-blue T-shirt, label-free and low-key, with closely cropped hair and deep blue eyes.

  5. Nov 21, 2012 · Mr. Jebbia slowly expanded the line — from T-shirts and hoodies to a full sportswear and lifestyle line. But it never lost sight of its core customer, the city kids who came of age quaffing 40s ...

  6. Supreme was founded in 1994 by James Jebbia and has since become an international symbol of street culture. ... which has seen a plain white T-shirt with a mashed up LV x Supreme logo go from $485 ...

  7. Aug 10, 2017 · Since starting Supreme in 1994, founder James Jebbia doesn’t think of the brand in the way most people in fashion might, ... Initially, Supreme made only a few t-shirts, then their customers ...

  8. Nov 17, 2021 · How Supreme Started. Rex/Shutterstock. Supreme was started when a man named James Jebbia opened the company’s flagship store in Manhattan in April 1994, paving the way for the burgeoning skateboard scene in New York City. The store would eventually become somewhat of a counterculture mecca for young artists, skaters, musicians, neighborhood ...

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